Online businesses have two main sets of strategies for increasing visibility and generating sales online. They can investigate paid marketing channels on one end and organic marketing channels on the other.
Organic marketing channels, such as search engine optimization, or SEO, are intended to slowly drive natural organic traffic streams to an eCommerce website by improving visibility on search engines and social media platforms.
While organic results are often more sustainable than paid approaches, the nature of organic marketing can make it difficult to measure results. It can also be hard to analyze just how a marketing budget results in growth.
Therefore, it’s best to work with the best eCommerce SEO agency that you can find – according to the following three indicators that are often overlooked.
1.Client Reviews and Testimonials
Before you put money into anything – be it an experience at a new restaurant or a partnership with an eCommerce SEO agency – you can never really know what you’re getting into till you experience it.
That’s why the previous experiences of clients are a gold mine. Client testimonials and reviews are your greatest source of (potentially) trustworthy information that you can use to evaluate an eCommerce SEO company before you work with them.
Don’t just read the positive reviews. Read the negative reviews, too, as those are where you may find the most brutally honest client feedback.
Take everything you find into consideration before making a decision. After all, these are eCommerce businesses that have actually worked with these SEO experts before.
2.Case Studies/Client Portfolio
Positive client reviews are nice, but actual evidence of success is even better, and not all seo for e-commerce primelis publicize that information – even when they have it available.
Sometimes companies that deliver eCommerce SEO strategies play the process so close to the vest that they don’t publish their victories or the results they achieve for clients.
But you do want to see what sorts of work they will do for your eCommerce store, and what sorts of increases in ranking and traffic they will deliver, right?
Look for a collection of case studies or a client portfolio or both. In either case, they will show you just what sorts of optimizations the agency will perform for your eCommerce site – such as web design and site audits, keyword research, blog post, product page and other on-page optimizations, link building, and more – as well as what sorts of improvements you can expect.
3.Natural Positions in the SERPs
There is one more thing you can do to help you choose the best eCommerce SEO agency to create a marketing strategy for your online store that will deliver long-term success. You can see how their own process works for them.
This is one of the rare instances where the agency’s capabilities will be on full display for a candid world to see – right in the Google SERPs, or search engine results pages.
Look up keywords associated with “eCommerce SEO,” “eCommerce SEO services,” “eCommerce SEO agency,” and others related to their niche. Consider industry-relevant keywords. For instance, if you are looking for local SEO services or your online store is in the fashion industry, consider a search for “local SEO services,” “SEO services near me,” or even something like “fashion industry SEO.”
The best eCommerce SEO agencies should show up on page one. The higher on the page, the better.
If they can’t show up on page one for their own keywords, how will they get you to show up for yours?
Start with a Shortlist: Partner with the Best eCommerce SEO Agency
These are three of the best suggestions we can offer for finding a qualified eCommerce SEO agency that can actually deliver for your business.
All the same, if you want to cut out some of the legwork and start with a highly rated and reviewed partner, begin your search with 1DigitalⓇ Agency. For ten years, they’ve been delivering cutting-edge digital marketing strategies for clients in a wide range of industries, and they specialize in organic growth through eCommerce SEO.
They also have amassed quite a profile of reviews, have published case studies, and much more. Visit their website for more information, at 1DigitalAgency.com, or get in touch with them directly at 888-982-8269.