Instagram is a powerful marketing tool for small businesses and startups. It allows you to share your brand story and connect with customers in a visually appealing way. Currently, it is the biggest platform for growing your new or small venture. Almost 80% of users follow a business on Instagram, and over 200 million visit at least one business profile daily.
While organic reach on Instagram can be challenging, using Reels can help you get in front of new potential customers. Reels are short, fun videos you can create using clips from your existing content or by filming something new. You can then post them on your feed or in your Stories.
The great thing about Reels is that they are discoverable even if someone doesn’t follow you yet. People browsing through the Explore page can come across your videos and get to know your brand. Instagram gives businesses a dedicated space to showcase their Reels on their profile.
If you’re thinking of using Reels for your business but don’t know where to start, here are the most interesting ideas:
Business Introduction
Reels are the new hotness on Instagram, and if you’re not using them for your business yet, you’re missing out. If you’re unfamiliar, Reels are simply 15-second videos set to music that you can share on Instagram. They’re similar to Stories but live on your profile (or in the dedicated Reels space on Explore), and they’re longer. The best way to use insta reels is to introduce your business and talk about what you do and your purpose. Suppose your business is about handcrafted and artistic Kazak rugs; talk to your followers about how you get the idea and manage the work. Also, tell them everything related to your materials and how you design each piece.
Customer Testimonials
A quick reel featuring a customer or two talking about their experience with your product or service can effectively boost your business. You could even do a quick Q&A with a customer talking about what they love about your business. It is a great way to connect with potential customers and show that you’re trustworthy and reliable. You can also share some user-generated content (UGC) in your reel when customers post pictures or videos of using your product. It is a great way to show off your product in action and get people talking about it!
Behind the Scenes Footage
Followers love getting a sneak peek behind the scenes of businesses, so why not give them what they want? Showing some quick footage of your team in action, whether it’s putting together an event or product, brainstorming new ideas, or simply working hard, can be a great way to connect with your audience and show them what goes on behind the scenes. You can also give your followers a tour of your office or workspace! The product-making process is also a great one to film for Instagram Reels – people love to see how things are made, so this is a great way to show off your business and get people interested in what you do.
Product Demonstration
If you’re launching a new product, Reels is the perfect platform to tease it. You can do a quick demo, show it in use, or talk about what it is and how it works. You can also use these Reels to show off products that are already popular with your audience, but maybe not everyone knows about them yet. Let’s say you are launching a new style in Kazak rugs; you may want to show a quick video on how it’s made and the different color options. You can also showcase a new design or product you’re working on. Making an interesting clip of your newly launched product in action will reel in some new customers!
Product Tutorials
Another great way to use Instagram reels or short videos for business is by creating quick product tutorials. It is a great way to show off your products and give potential customers a taste of your products. Plus, it’s a great strategy to get people to use your products creatively! You can also use Instagram Reels to show off your company culture. It is a great way to connect with potential customers and let them know what your business is all about. It’s also a helpful tip to attract top talent to your company!
Business Tools and Workplace
Give your followers a quick behind-the-scenes look at your business by creating Instagram reels that show off your workplace and the tools you use. It is a great way to show potential customers what goes into running your business and what they will experience if they decide to work with you. It’s also great to show off your company culture and attract top talent to your business! Giving your followers a glimpse into your business will help them feel more connected to your brand. You may create an interesting story about your business that will encourage potential customers to learn more about you!
Your Brand Journey
The most powerful tactic is to show people what your business is all about and why they should buy from you. By talking about your brand journey, you will be able to connect with your audience personally and let them know more about the struggles and successes you have encountered during your time running the business. It will make them feel more invested in your brand and more likely to support you in the future. Tell your followers about the hurdles you face, the challenges you have overcome, and the lessons you have learned along the way.
Your Unique Selling Points
What makes your small business or startup unique? Why should people buy from you instead of your competitors? These are the questions you need to answer in this Instagram reel. Highlight what makes you different and better than anyone else in your industry.
People want to work with brands and companies with values and cultures they can align with. Show your audience what your company culture is all about in an Instagram reel. Share things like your team’s favorite activities, how you give back to the community, and any fun traditions you have in the office. It also aids in humanizing your brand and tells people that real, passionate people are behind it.
Support System and Networking
Your business needs support and healthy relationships with fellow businesses to grow. Showcase your support system in an Instagram reel- other businesses you’ve partnered with, any business conferences or meetups you attend, and so on. It will show that you’re not only invested in your success but also the success of others, which is essential for a strong network. Suppose your business is about home essentials or accessories; you may network with fellow firms such as traditional Kazak rugs, Spacejoy, Havenly, or any other business in your industry. You can create an interesting reel and mention them as your favorite co-brands or use a product from their trending collection in your video. Doing so will help you reach a larger audience and gain more followers.
Summing Up!
Instagram Reels are the most recent feature on Instagram and are becoming increasingly popular. If you’re a new venture or startup, you should consider using Reels to reach a wider audience and gain more followers. An interesting and creative Reel can go a long way! Be sure the content is original, valuable, and relevant to your brand.
What are your thoughts? Have you tried using Instagram Reels for your business? Let us know in the comments below!
