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Staying Friends With Algorithms

by Uneeb Khan

In an age of mobile phones that are smarter than most other appliances and have a niche of their own in people’s lives, there is more than just one thing to be kept in mind as a website owner. Today, being on the market is no longer the same as being ready to take on the market. As per the rules of economics, having your own base of customers and creating a place for yourself that is hard for other who do or do not provide the same services is the backbone of global enterprising and today, since mobile phones become incredibly important, businesses now need to optimize their involvement with users on the phones to make sure they are best prepared for the market.

As per recent reports from Google, the mobile user is not becoming more of a priority in the real world market, which is now creating a very pertinent question in the wake of mobile ready sites, namely, Are you ready to get on the Mobile Site market. Seeing as most users today browse and complete their search needs online pretty easily, there is a very great advantage in creating a listing that corresponds with the smaller screen and the classic movements associated with smart phones. The changes in the search engine process with Google are now pushing the mobile phone users to the top of the priority list, because it is now possible to accentuate their searches without many hassles.

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Google updates on these fronts include the following adjustments to ensure that your user experience is perfect on both online forums, which are phones and laptops. While one of the main priorities is an auto reset on the rescaling of fonts, the newest Google search algorithm also takes care of buttons to be touched and pressed, which can help reduce the kind of trouble users usually have with tiny sites, and also focus on avoiding unnecessary cross links, which need to be kept in check to ensure the user is comfortable.

With these additions, there are multiple facets of Internet browsing that have become more comprehensive and collectively allow the user to have a multiplicity of options without having to compromise greatly on their user experience. In this sense, Google now recommends that website owners ensure periodic checks of their websites to ensure they have no issues with functioning. One of these is conducting regular audits, to keep an eye on how relevant your site is for mobile browsing. The second is creating your own analysis to stay in the loop. Since Google has now sufficiently warned its users and site owners of its changes, it is fair to keep in mind that the principle of fair warning has been applied and that creates room for optimization, tracking and measuring your user frequency and determining how much of an overhaul your site will need in order to stay relevant. It is also advisable to keep a check on your keyword searches and ensure that you report relevant key words across sites and forums so you don’t miss out on any major trend changes in the long run.

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