Are you searching for the best WordPress themes for your eCommerce website? Then, you have come to the right place. While you will find many articles providing you with more than thirty options, we have decided to narrow down the options for you. In this article, we have focused more on high-quality designs rather than quantity.
While you are looking for the best eCommerce theme for your WordPress site, you will mostly come across articles that will only show you the first page. However, you will also need to focus on other pages as well, which include checkout pages, shopping carts, orders pages, wish lists, etc.
What To Look For Before You Choose The Best E-commerce Theme?
Just having a pretty theme on your WordPress site will not help you, it needs to be compatible with all servers and must also allow the website to load quickly.
The following are the major factors you need to consider before you choose the best WordPress themes for your eCommerce site:
Speed and Performance
Since eCommerce sites get a greater number of traffic and a lot of clicks due to the availability of many products, hence it is important for such sites to load fast. Your conversion rate will get affected if your website takes more than two to three seconds to load.
Your Theme Should Be Mobile-Friendly
With the rise in the usage of mobile devices nowadays, it has become very common for people to open eCommerce sites using their mobile browsers or mobile apps. Therefore, make sure that your theme is mobile-friendly and that your website is easier to access from mobile for your users.
Smooth Checkout Page And Cart
Make sure that the page containing the cart and the checkout pages are well-optimized and fast. If these pages do not perform well, it will be quite damaging for you since you will annoy many customers. Apart from that, these pages must also be kept out of distractions at all costs.
Simple Design
Make sure that the theme and design of the page are simple and elegant at the same time. In addition, your WordPress eCommerce site should also be themed around your brand logo and brand color. This will help the customers to associate better with the brand and the website.
In addition to having an attractive and high-performance website for your brand, you will also need to have a warehouse facility to store your products. Hence, investing in the right real estate business is really imperative. However, you will need a real estate lawyer always at your aid. This will enable you to always stay updated with all the rules and regulations related to holding a business facility for your eCommerce business.
The Best WordPress Ecommerce Theme For Your Site In 2023
No matter how good a theme is, if it is not able to represent your brand, and retain customers, then it is not helpful for you. Hence, you will need to make sure that your website is fully optimized so that the theme runs efficiently. The following are some of the best WordPress themes in 2023:
1. Shoptimizer
The following are the major features that you will get if you use the Shoptimizer theme on your eCommerce website:
- Greater performance and a higher rate of conversion.
- Simple and clean checkout page for hiding distractions.
- Option of including the return policy and free shipping.
- It also comes with the functionality of call-back.
- Presence of trust badges on the cart as well as the checkout pages.
- Customers can look at the items on the cart without even loading the cart in full.
- Automatic dropdown menu and minimization of pages automatically.
In comparison to the popularity of the theme, Shoptimizer is not very costly and is priced at US $99.
2. Astra
If you are looking for a lean, attractive, and elegant theme, Astra is the right option for you. If you offer only apparel, then this is perfect for you. Here are some features:
- It is one of the fastest and most high-performing themes, as per many reports.
- You will have a lot of options to customize this theme as per the need for your WordPress site.
- Your customers can get a quick view of the product.
- The checkout process is faster and requires only a two-step process.
- There are no distractions on the shopping cart page.
- With the help of the distraction-free mode, you will have the option to hide the top menu altogether.
Since Astra is a simple theme and avoids a lot of design elements, it is priced low at US $59.
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3. Newspaper
If you are looking to own an online shop or an online apparel store, this is another great option for you. Apart from that, if you have a blog, newspaper, or magazine website, this is a really great option. The following are the major features of this theme:
- Apart from being responsive, this theme is lightweight as well.
- The lightweight option makes it fast and easy to load for customers.
- It lets the seller drag and drop products as per the category.
- The pages look amazing and also let you customize them as per your need.
- There is an advanced filtering option when it comes to products.
- The search layout is really simple and easy, as it helps the customers to find their product easily.
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Conclusion
The above WordPress theme options are best for you if you are considering a theme for your eCommerce website. However, you will also need to make sure that you optimize your website for the online search engine algorithm so that your brand name always comes on the top when your target customers are looking for their necessary products. Apart from that, you must ensure that your website loads fast. To enable such optimizations, you will need to outsource your website operations to a major digital marketing agency.
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