The Brand Identity Agency is a team of professionals that work with the clients to identify and understand their brand, in order to create a visual language designed to develop a strong brand image.
It designs and implements campaigns, helps in the development of new products, provides education and training for employees, promotes the existing brands and analyzes their market potential.
The company works with large companies in different fields such as retail, manufacturing, financial services, software development, construction and design.
Why brand identity agency is a deal?
It helps businesses with their visual brand identity, which is the visual expression of their core values. This includes logos, color schemes, fonts, and images. Visual identity can also include the way a business presents itself in its physical location (storefront, website, etc.) as well as its packaging. The process of creating a visual identity for a business usually begins with defining what the business stands for, who it is intended to appeal to, and how it makes people feel. Then an agency will create a visual language that communicates those things to potential customers through the company’s logo and other visuals.
It helps businesses develop an overall design strategy that encompasses all aspects of a business’s visual brand identity. This may include:
-Creating a new logo
-Selecting fonts
-Designing text layout for print materials
-Applying corporate colors consistently to all aspects of the business and its marketing materials
Services offered
A brand identity agency is a company that provides branding services to businesses, including:
-Brand strategy development
-Brand communication (advertising, promotional materials)
Companies such as Coca Cola, P&G, and Nike all have in-house brand identity agencies that are responsible for creating the logos, taglines and images that are used to communicate their brands. But many smaller businesses, or those who want a more personal touch or expertise that can’t be provided in house, hire an external brand identity agency.
Top five brand Identity agencies
Clay
Clay was founded in 2007 and has since become an established brand identity agency with real connecticut id a focus on typography, typefaces, and custom lettering. They have designed logos for companies like Google, Apple, The New York Times, MTV, etc., and their typographic posters have been featured in multiple exhibitions around the world.
Incorporated as a limited liability company (LLC), Clay employs designers from all over the world who provide high quality solutions for clients ranging from startups to Fortune 500 companies. Although it’s definitely possible to work with them directly on your design project (and they’re happy to do that), they also have a network of designers at different levels of expertise who can help you with specific design elements that they don’t specialize in.
Whether you’re looking for a whole new branding package or just a few vector files for your business card design,.
Pentagram
Pentagram is a brand identity agency that was recently named one of the top 10 in the world. They look at the big picture and help brands grow organically by creating a brand experience that tells a story and is tailored to the needs of their customers.
Pentagram is an international brand identity company that has worked with a diverse range of clients since its inception in 1970. The firm started out as a single-person business, with founder and designer Michael Bierut offering his services to corporations in the New York area. Today, Pentagram has expanded across the United States and into Europe, with offices in London, New York, San Francisco and Los Angeles. The firm’s roster of clients includes large corporations like American Airlines and Microsoft, as well as cultural institutions like the Metropolitan Museum of Art and the Whitney Museum of American Art. Their work focuses on a full range of design disciplines including architecture, branding and packaging.
In addition to their commercial work for individual companies and organizations, Pentagram also provides pro bono design services to non-profit organizations like Friends of the High Line, Trinity Church Wall Street and the House Ear Institute.
DesignStudio
DesignStudio, the branding experts, are a great branding agency for when you’re looking to start a new business or rebrand your old one. They create brand identities for small and midsized businesses, and have helped many customers understand their brand better and become more successful by better communicating with their customers and refining their mission statement. They can help your company stand out from the competition through logo design, business cards, brochures, ads, and more.
DesignStudio has offices in London, New York and Sydney. Overall, the company has over 30 years of experience in the custom design market. The company was founded in 1985 by Director David Brown and in 1998 became part of the DesignStudio Group, which now also includes UX – user experience experts. The team at DesignStudio specializes in visual identities, logos and corporate identities. The company believes that successful brands are built on powerful ideas and aims to create unique solutions for each client.
Kurppa Hosk
Kurppa Hosk is a brand identity agency. We create identities for brands, products and services. Kurppa Hosk is an independent company founded in 1998 with offices in Helsinki and Tampere. The company employs a total of 10 professionals, including graphic designers, creative directors and copywriters.
Hannu Kurppa President of Kurppa Hosk, has been working in the ad industry since 1985. He has worked as a creative director and graphic designer in various advertising agencies as well as an art director of publishing companies. He has also been developing corporate brands at design agencies. Hannu Kurppa has been involved in the development of Finnish Corporate Identity and the first corporate identity created by him was that for Glaxo Wellcome Finland Oyj (now GlaxoSmithKline).
The company’s services have included launching new products and product categories, from their inception to the end after-sales service, as well as developing existing products into new market segments, improving existing brands and businesses through their identity, and reviving inactive brands.
Kurppa Hosk’s expertise includes brand development, corporate identity design (logos, signage), brand manuals and guidelines, corporate design (corporate design), corporate literature design (corporate brochures).
