You, like many other online entrepreneurs with eCommerce sites, may be looking for long-term, sustainable, cost-effective ways to get to the tops of the SERPs. Like many others, you may not want to pay up-front for ads to keep you at the top of the SERPs, either.
So, for you, eCommerce SEO may be the way to go. It’s the best option for optimizing your website for technical SEO, on and off-page SEO, link building, and more.
But it’s hard to take a service provider’s promotional copy with anything more than a grain of salt. At a certain point, you might want to see what an eCommerce SEO agency actually delivers through its SEO strategy, and how it actually works.
That’s what an eCommerce SEO case study is for. Read one of these, and it will chronicle all of the efforts involved in a search engine optimization campaign, from publishing optimized blog posts for topical relevance to boosting the user experience for conversion rate optimization.
Here are some of the things you can learn from an eCommerce SEO case study that may help put your mind at ease and help you make a decision.
1.What actual sorts of results you can reasonably expect.
Most eCommerce SEO agencies explicitly promise organic ranking increases for specific, competitive keywords.
An eCommerce SEO case study will show you just what sorts of ranking increases are typical, but these are not the only potential benefits.
Oftentimes there are other benefits of eCommerce SEO. Pages not only garner higher impressions, but user experience rises as a result of superior product page and category page content and internal link structure. Additionally, better content and on-page SEO often result in longer time-on-page averages and even page value.
So there is much more you can possibly earn from eCommerce SEO than higher organic impressions, and an SEO case study will show you what it is.
2.How long you might reasonably expect to start seeing results.
Most SEO experts are emphatic that SEO is a long-term game that takes a minimum of six months to start generating traction.
An SEO case study will probably show you just how long it took for that client to start seeing results, at least if the case study is thorough.
3. What sort of investment you’ll make, and what sort of return is typical.
Many SEO companies do not promise higher sales or conversions because they cannot guarantee them. However, higher sales often result from higher impressions, and these are the sorts of benefits that companies often report in their case studies.
That can give you a better impression of how much you might be able to earn from the investment if you need to perform a cost analysis before deciding.
4. You can use it as a barometer for your industry, or even as a gauge of the agency’s proficiency.
Ideally, you’ll be able to find an eCommerce SEO case study that is directly relevant to your industry. If that is the case, it can give you even more insight into how much you’ll need to pay, what sorts of obstacles stood in the way of the campaign’s success, and how the agency overcame them.
5.You can see what sorts of pivoting the agency is capable of making if any.
There are unique challenges in every industry. If an eCommerce SEO agency is going to beat them and deliver results for its clients, it needs to be flexible.
A well-written case study will address these challenges and carefully detail the action plan the agency implemented, often with its client’s help, to get the upper hand going forward.
If you can’t see evidence of travails and challenges in an SEO case study look for a different one. They’re out there.
6.You can use one to learn more about the process.
The thing about eCommerce SEO services is that every agency does it a little bit differently. It seems that no two agencies sell exactly the same thing.
Some agencies only do links, building a client’s backlink profile to generate higher referral traffic and higher authority that over time corresponds to higher organic impressions.
Some agencies only work with the content pillar, writing blog posts, guest posts, new anchor text, and page titles that will push your pages to the tops of the organic search results and bring in new leads.
Others only deal with the technical SEO that affects whether or not Google can actually crawl and index your pages. This has an important effect on whether or not organic search traffic will find your website, but without the other pillars of SEO, it is dead in the water.
Full-service agencies should optimize every facet of your website’s SEO. In a case study, you may be able to gather some insights into the granular level of work they performed or at least a reasonable justification for why they only optimized what they did.
7.eCommerce SEO case studies are a good-faith, first foot forward.
Finally, a case study is a measure of good faith. Agencies don’t need to showcase their process or their results. They do it as an insurance policy for potential customers so they can see what they’re paying for and ultimately what they’re getting into.
At the very minimum, you’ll be able to gain some insight into how an agency communicates with and handles its clients.
Check Out the eCommerce SEO Case Studies for Yourself
Ready to learn more about how clients in your industry overcame challenges in organic digital marketing through the help of an experienced provider of eCommerce SEO services?