An SEO consultant is a specialist with the information, strategies, and abilities required to enhance a website’s natural placement in search engines, particularly Google, since it is the most popular.
More businesses are becoming aware of the significance of engaging these experts to rank their websites or online stores in the top results of search engines. The goal is to increase organic and quality traffic to their websites in order to advance the project or business.
Furthermore, the evidence is conclusive: of all Google users, 28.5% click on the top organic result, followed by 15.7% for the second and 11% for the third. From that point on, the click-through rate, or CTR as it is known in English, starts to decline.
In conclusion, the higher up a website is ranked, the better quality visitors it receives and the greater the likelihood of establishing relationships and/or making purchases. The SEO consultant assists a business or project in this way.
The skills and traits of the SEO consultant you must choose if you want your website to appear at the top of the search results are described in this post from SEO IN NY, a 100% SEO business.
The skills a competent SEO consultant needs to have
In 1997, Google was established, and an SEO NY consultancy followed in 2000. Since then, the need of putting a positioning plan into action has increased. All markets are very competitive, and the greatest way to stand out on Google in this network of information, goods, and services is to do so.
Positioning is affected by a variety of variables and search engine algorithms change often. Keep up with them in order to get to know them, which necessitates spending a lot of effort on ongoing training. Due to this, an increasing number of businesses are turning to SEO specialists, who are first and foremost highly aware of the two essential components of online positioning.
They are detailed below by the SEO SEO IN NY organisation, which specialises in search engine placement and also provides its services in Spain:
These SEO on page techniques may be used straight to your website to raise its ranking. Among these include slowing down the loading time, optimising the content using a thorough keyword analysis, and developing an appropriate internal linking strategy.
And these are only three of the 200 elements that an SEO specialist has to be completely knowledgeable with in order to tailor the strategies to each project or business.
SEO off page: These are all outside factors that have an impact on a website’s placement but do not take place there directly. The primary off-page SEO tactic is link building, which is obtaining high-quality links that direct traffic to our website and maintain its reputation.
Off-page SEO is particularly valued by search engines since it is not only dependent on us. However, a website with poor on-page SEO would seldom appear in the top results.
A qualified SEO consultant must be proficient in both tactics since they both impact whether a page’s placement is successful or not. This entails being aware of various approaches and using them while taking into mind the project you’re working on, since each industry has unique traits and not all websites can be positioned in the same manner.
The methods a skilled SEO professional must master
“Knowing about SEO is one thing; being an expert consultant is something quite another. According to Andréa Bensaid, CEO of SEO IN NY, “Everyone can ride a bicycle, but not everyone can win the Tour de France.
“The same thing occurs with SEO. Anyone can understand the rules of the game and use them roughly appropriately, but not everyone can get to the top of Google, particularly in highly competitive industries, which is like to succeeding in the hardest mountain stage you can imagine.
So that is as well. Understanding the methods is one thing; mastering them is quite another. Any website may have its traffic increased by a number of experts. However, not everyone is aware of how to turn a poorly visited website into the market leader, which is invaluable to businesses. As a result, expertise in the field and mastery of the following strategies are prerequisites when contracting the services of a professional or SEO agency:
Keyword research
To choose the most appropriate terms for his client’s project, a professional SEO consultant must be skilled in keyword research. Additionally, you should research the terms your target market uses to find the goods and services you provide, as well as the phrases your rivals rank for. The cornerstone on which web content is generated is choosing the proper keywords for each business and industry, which has a direct impact on our traffic potential and placement options.
SEO content
Still, content is king. It is a significant positioning aspect that may draw in qualified users, who in the case of businesses might turn into prospective clients. The words of a blog or landing page must thus be written or optimised by an SEO specialist in order for them to rank.
Strategy for developing links
The authority of a website is determined by the external connection. If the websites that link to our page are in a good position and have a similar topic to it, Google will read those links as useful recommendations and will consequently value our page as well. Effective link building speeds up a website’s growth process, increasing organic traffic and promoting consumer acquisition.
The design of a website
An effective web architecture that is optimised for Google and, most importantly, focuses on the user may alter the direction of a site. Intuitive navigation is made possible by the structure’s right hierarchy and simplicity. By lowering the bounce rate, lead generation is benefited.
Database analysis
In SEO, measuring the outcomes of what is done is just as crucial as doing it. It is the only method to determine if the acts we conduct are effective and provide the desired consequences.
Numerous analytics tools are available to aid with SEO. Others, like Screaming Frog, Semrush, or Ahrefs, are paid while others, like Google Analytics or Search Console, are free. A competent SEO consultant is familiar with all of them and makes use of them to conduct audits, identify and resolve technical issues, track urls, and track the advancement of placement in search results. SEO includes all of these and much more.
Regularly updated
Search engines like Google, Yahoo, and Bing constantly modify their algorithms, making them more sophisticated and mind-like. What is effective today in SEO might not be effective tomorrow, which is why it is crucial for a consultant to stay current.
An SEO consultant must be knowledgeable about the crawling and indexing procedures used by search engines to categorise the huge number of websites that exist on the Internet as well as current with algorithmic changes.
