If your business has received negative publicity online then read on to understand more about online reputation management in Melbourne. This article will discuss organic search optimisation and online reputation management as two distinct, but related practices, in digital marketing that can really get your customers talking about you – in a good way.
A key aspect is to work alongside a professional and experienced web development company that can offer sound advice and draw upon real case studies to demonstrate how effective their strategies are in helping you manage your online brand, reputation and image.
Knowing when you need SEO or ORM, or both
Organic search optimisation (SEO): is the practice of improving the visibility of a website or a web page in a search engine’s unpaid results. By making changes to the website, such as creating high-quality content and improving the technical aspects of the site, the goal is to increase the ranking of the site in search engine results pages (SERPs) for specific keywords.
Online reputation management (ORM): is the practice of monitoring and influencing the online conversation about an individual or a brand. It involves identifying and addressing negative content about a brand or individual, as well as promoting positive content to improve or maintain a positive image. ORM may include monitoring and responding to customer reviews, managing social media accounts, and addressing negative content on review sites or forums.
Both SEO and ORM are important for businesses and individuals looking to establish and maintain a positive presence online. SEO helps increase visibility and drive traffic to a website, while ORM helps protect and improve the online reputation of a brand or individual.
How do you know if you need online reputation management?
There are a few signs that may indicate a need for online reputation management:
Negative reviews or feedback: If you are receiving a high volume of negative reviews or feedback on review sites, social media, or forums, it may be a sign that you need to address your online reputation.
Decreased website traffic: If you have noticed a decrease in website traffic or a drop in sales, it may be related to negative content appearing in search results.
Brand mentions in negative context: If you see your brand name mentioned in negative context in the news, social media or in other websites, it may be an indicator that your reputation is being affected.
Negative search results: If you notice negative content appearing on the first page of search results when searching for your brand or individual name, it may be a sign that your online reputation needs to be managed.
Competitive or fake reviews: If you see that your competitors are leaving fake reviews or negative comments, it may be an indicator that your online reputation is being attacked.
Rumors or misinformation: If you see false or misleading information about your brand or individual being spread online, it may be a sign that your online reputation needs to be managed.
By monitoring these indicators, you can identify if you need online reputation management and take the necessary steps to address any issues and improve your online reputation.
What are the key benefits of online reputation management?
Online reputation management (ORM) can bring several key benefits for businesses and individuals, including:
Increased visibility: By addressing negative content and promoting positive content, ORM can help improve the visibility of a brand or individual in search results. This can lead to an increase in website traffic and sales.
Enhanced trust: By actively managing and responding to customer reviews and feedback, ORM can help build trust and credibility with potential customers.
Increased customer loyalty: By addressing negative reviews and feedback, businesses can show that they value customer satisfaction and are willing to take action to improve their services. This can lead to increased customer loyalty and repeat business.
Protection against negative publicity: ORM can help protect a brand or individual against negative publicity, such as false or misleading information being spread online.
Better understanding of your audience: By monitoring and analysing the online conversation about a brand or individual, ORM can provide valuable insights into customer needs and preferences.
Mitigating the impact of online reviews: By identifying and responding to negative reviews and feedback, ORM can help mitigate the impact that negative reviews can have on a business or individual’s reputation.
Protecting against competitive attacks: By monitoring and identifying negative reviews or comments from competitors, ORM can help protect a business or individual against competitive attacks.
Overall, online reputation management can help businesses and individuals establish and maintain a positive presence online, which can lead to increased visibility, customer loyalty, and revenue.
If your business has experienced any of these issues, or seeks to actively avoid them, it could be time to speak with an experienced and trusted web development company to develop a suitable strategy.
