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What is SEO?

by Uneeb Khan

Search engine optimization (SEO) is optimizing your website to improve your rankings in the search results and get more organic (non-paid) traffic.

The history of SEO dates back to the 90s when search engines emerged for the first time. Nowadays, it is an essential marketing strategy and an ever-growing industry.

Search engine optimization focuses only on organic search results and does not include PPC optimization. Both SEO and PPC are part of Search Engine Marketing.

Search engines are used by internet users when they are searching for something.

And you want to provide the answer to that something. It doesn’t matter whether you sell a product or service, write a blog, or do anything else; search engine optimization is a must for every website owner.

To put it simply:

SEO is all your actions to make Google consider your website a quality source and rank it higher for your desired search queries.

Note: Although SEO stands for “search engine optimization,” with the current dominance of Google, we could use the term “Google optimization.”

That’s why all the tips and techniques in this guide are mainly about Google SEO, although many things are universal and apply to the optimization of any other search engine.

SEO in a nutshell

You don’t need to know ALL the factors and the exact algorithms Google uses to rank your website. But you need to cover the critical components of SEO to be successful.

An easy way to understand the three most important factors is to imagine a bowl of soup – the SEO Service.

There are three critical aspects of SEO:

Technical stuff 

The bowl represents all the technical aspects you must cover (often referred to as specialized or on-page SEO). Without a proper bowl, there would be nothing to hold the soup.

Great content 

The soup represents the content of your website – the essential part. Low-quality content = no rankings. It is that simple.

Quality backlinks 

The seasoning represents the backlinks that increase your website’s authority. You can have great content and a perfectly optimized website, but ultimately, you need to gain control by getting quality backlinks – the last ingredient to make your SEO soup perfect.

In the following chapters, we’ll look at these aspects from a practical point of view.

Useful vocabulary

As soon as you start digging into SEO, you’ll come across some standard terms that try to categorize its various aspects or approaches, namely:

  • On-page SEO & off-page SEO
  • Black hat SEO & white hat SEO

Although they are not that important from a practical point of view, it is good to know their meaning.

On-page SEO & off-page SEO

The terms on-page and off-page SEO categorize the SEO activities based on whether you perform them on the website.

On-page SEO is everything you can do on the website – from optimizing content to technical aspects.

  • Keyword research
  • Content optimization
  • Title tag optimization
  • Page performance optimization
  • Internal linking

The goal is to provide perfect content and UX while showing search engines what the page is about.

Note: The terms on-page SEO and technical SEO are sometimes used interchangeably and sometimes used to distinguish content-related optimization (e.g., title tags) and technically-oriented optimization (e.g., page speed).

Off-page SEO is mostly about getting quality backlinks to show search engines that your website has authority and value. Link building may involve techniques like:

  • Guest blogging
  • Email outreach
  • Broken link building

Off-page SEO is also closely connected to other areas of online marketing, such as social media marketing and branding, which have an indirect impact on building the trust and authority of your website.

Remember that a successful SEO strategy consists of both on-page and off-page SEO Services in Pakistan.

White hat SEO vs. black hat SEO

Black hats and white hats have their origin in Western movies. They represented terrible guys and good guys.

In SEO, the terms describe two groups of SEOs – those who adhere to the rules set out by Google’s Webmaster Guidelines and those who don’t.

Black hat SEO is a set of unethical (and usually spammy) practices to improve the rankings of a website.

These techniques can get you to the top of the search results in a short time. However, search engines will probably penalize and ban the website sooner or later.

White hat SEO, on the other hand, refers to all the standard SEO techniques that stick to the guidelines and rules. It is a long-term strategy in which good rankings are a side-product of good optimization, quality content, and a user-oriented approach.

While SEO experts agree that “white hat” is the way to go, there are different opinions on the acceptability of various link-building techniques (including link buying).

Frequently asked questions

Can I do SEO on my own?

SEO is challenging. But it’s no rocket science, either.

There are things you can implement right away, and there are concepts that will take much more time and effort. So yes, you can do SEO on your own.

The only question is whether you are willing to invest some time into learning all the aspects of SEO or you’ll hire a professional and invest your time into something else.

How can I learn SEO?

There are a couple of things you should do to learn SEO:

  • Read reliable resources
  • Get hands-on experience
  • Don’t be afraid of experiments
  • Have a lot of patience (SEO is a marathon, not a sprint)

How long does it take to learn SEO?

To answer this question, we’ll use a standard answer of SEO experts to almost any SEO issue: it depends.

While understanding the basics will take you a couple of weeks, mastering this discipline depends mainly on the practice, which is a question of months, even years.

Last but not least, SEO is evolving all the time. So you should always keep learning and stay updated with the latest updates, experiments, and findings.

Do I need SEO tools?

If you’re serious about SEO, you should pay attention to the valuable data and insights of various SEO Company in Pakistan. They give you a tremendous competitive advantage and save a lot of your time.

Here are some essential SEO tools every website owner should use:

  • Google Search Console
  • a traffic analysis tool (e.g., Google Analytics)
  • a keyword research tool (e.g., KWFinder)
  • a backlink analysis tool (e.g., LinkMiner)
  • a rank tracker (e.g., SERPWatcher)

Is SEO dead?

When people use the phrase “SEO is dead,” they usually mean that “the spammy attempts to cheat the Google algorithm that was used ten years ago are dead.”

Besides that, search engine optimization is an essential marketing strategy and an ever-growing industry.#

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