Content marketing is a type of marketing that involves the strategic creation, publication, and promotion of content (including blog posts, emails, videos, and podcasts). Content marketing is typically used to increase brand awareness and engagement, attract visitors or customers, and generate sales leads, or increase purchases and revenue. Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content and delivering it consistently. It also means tailoring your content depending on what stage your customer is at in the buying journey. For example, if you have a prospect for more information, a good content offering would be an e-book or cheat sheet. Ultimately, when the customer makes a purchase decision, their loyalty is ready with you. They buy your product and prefer it over the competitor’s option. Unlike one-way advertising, content marketing shows that you care about your customers.
Today, more than ever, people want to feel like they matter. The world is louder and louder now, and keeping consumers’ attention is a marketer’s most valuable resource. Keep this in mind as we look at some of the different types of content marketing.
How to do Content Marketing?
Not every organization will have a content creation team, forcing them to ask, “what’s the point of content marketing?” The phenomenal news is that the content displayed is unfathomably open. It doesn’t matter whether you are a marketer by trade or something else. You can create content. Well, you can’t make it without some kind of strategy, but there are simple steps to get you there. You can also outsource your content creation needs to a third-party industry (we hear Demand Jumps is a great option).
First, find out where your audience is. Do they spend their time watching YouTube videos, or do they read long instruction manuals? Create content for the places they’re already going. This will help ensure that your organization is using its time effectively when marketing digital marketing efforts. It’s also important to understand how often these platforms can change and the rate at which new social media platforms pop up. Having some sort of presence on the most popular social media sites means your audience will always be able to see and engage with you.
Content Marketing Overview
When Joe Piazzi founded the Content Marketing Institute in 2010, I don’t think he knew exactly how spot-on he would be, let alone how successful CMI would become. The institute is one of the top resources for content marketing statistics, and they’ve put together a great video overview of the evolution of content marketing. Since content marketing is based solely on high-quality content and storytelling, you can already see that the concept is longer than the term. There is still much to learn from these first offline content marketing activities that predate the Internet, social media, and the like. However, any successful content marketing campaign today can hardly ignore the online component. As storytelling has changed over the years, different styles and methods of content become outdated. Ensure you’re making content pertinent to the year we live in.
There are three major categories where you can place your content marketing efforts these days: online, offline, and hybrid. The most effective way to figure out how to be an incredible substance advertiser is as a visual demonstration. So I will show you some great examples of content marketing in all categories. Then, you can model them, improve them, and apply them to your business. First, though, let me show you how you can create a content marketing strategy. Then, at that point, you can involve the models toward the end for motivation.
Demand Jump: Become the King of Digital Content Marketing
The main goal behind ad marketing- like any marketing- is to generate leads and increase sales. Want to know what content is driving people into your pipeline and closing revenue? Demand Jump combines marketing and sales data to help you discover what’s working. That way, you continue to create successful content and increase sales.
