eCourses are online learning courses that can be accessed anytime, anywhere as long as you have an internet connection. These courses can teach you a wide range of skills, from how to create an e-book to how to build and market your business.
eCourses for solopreneurs often use tools like Slack to communicate with their clients, and email marketing platforms such as MailChimp or ConvertKit (check out Flodesk for 50% off your first year). They also use learning management systems, such as Marvelous, to create and sell courses or memberships.
1. Look for a niche.
Whether it’s a course on the ins and outs of running a business or one of Seth Godin’s debunking modern marketing myths, there are tons of options for solopreneurs. And many of these courses are free, too.
It’s important to find a niche for your business, as it helps you develop unique solutions that meet specific customer needs. The best way to do this is by researching your audience and finding out what problems they are having.
Then, find out how you can help them solve those problems. For example, if you are an expert in digital marketing, you can create a course on that topic and then offer it as a lead magnet in your sales funnel, followed by other courses taking the subject even further. Online course platforms like Marvelous allow you to host, manage, and deliver courses, memberships, and other content. These platforms also provide tools for email marketing, landing page creation, payment processing, analytics tracking, and customer support.
2. Look for an expert.
Many of these business owners have a particular expertise, such as health and fitness coaches, graphic designers, developers, or therapists. While they may be expert in their niche, they often aren’t marketing experts. They need help in that area. They also recognize that their time is valuable and they understand the value of outsourcing tasks to people who are better suited to them.
They aren’t hesitant to find online resources and coaches. Look for people who are teaching other solopreneurs how to succeed in their businesses. These people are savvy businesspeople themselves and they understand the challenges of running a business on their own.
Another great resource is to see if there is a chapter of the Association for Talent Development near you. It’s a great association for people in the training industry and they can connect you with potential clients. They also have a variety of learning tools that can make it easier to create eCourses, coaching programs, and membership communities.
3. Look for a community.
Whether you’re building your own online teaching business or managing a team of freelancers, solopreneurs are always looking for tools to help them create engaging and interactive eCourses, coaching programs, and memberships. These tools range from time management and productivity apps to communication platforms and course creation software, such as Marvelous.
While these tools are essential for a successful business, they also give entrepreneurs the ability to scale their business and reach more customers with their knowledge. This is especially important for solopreneurs, as they often lack the resources and time to hire a full team.
This makes them an excellent target market for copywriters, who can help them get their message out to their audience and create a more unified brand experience. Additionally, solopreneurs are generally aware of their own strengths and weaknesses, which can make them great clients for copywriters. They understand that they can’t be experts in everything, so they’re often willing to pay for expert help.
4. Look for a platform.
Whether they are health coaches, copywriters or web designers, eCourses for solopreneurs are passionate about their work. They strive to make a positive change in their clients’ and subscribers’ lives. They’re also well-versed in their field, which makes them an excellent target market for eCourses.
They want to learn how to build their business, up-level their leadership skills or hone in on their productivity and time management skills. For a full course catalogue, head over to edX, which works with universities and corporations to offer both free and paid courses.
It’s important for solopreneurs to be able to find and use the right tools for their business. This is where online learning platforms like Heights Platform come in. These platforms allow instructors to create engaging eCourses with the flexibility to customize their content and manage payments securely. They are also mobile-friendly and support multiple languages. This way, solopreneurs can access their courses no matter where they are or what device they’re using.
