It’s great that you’re trying to bring in new customers, but don’t forget that keeping the ones you already have is just as important to the health of your nail salon’s bottom line.
According to Maby’s findings, loyal customers are not only more profitable but also simpler to sell to. Spending by repeat customers is 120% higher than that of new customers each year. Any salon will do well if they can keep their clientele coming back on a regular basis. The nail salon and beauty parlor industry is notoriously competitive.
Advertising to a completely new target audience would also be a huge challenge and a significant investment. On the other hand, in today’s technological world, dependable Salon software like Maby can be extremely helpful.
There are a number of products on the market that can aid in the smooth running of your business. Possibility of providing ideas to help keep customers around. However, there are additional, equally important considerations. To be successful, you must become well-versed in all of them. If that’s the case, read on!
1. Get customer attention by offering a loyalty program.
Loyalty programs place a premium on customer retention. So, to keep them coming back, you need to work on fostering salon client loyalty. Who wouldn’t appreciate a chance to save money or receive something for nothing? Perhaps Maby thinks there is no one! Benefit yourself by providing that.
Customers are more likely to come back if they are offered loyalty programs that reward them with freebies or discounts. Their dedication to your Salon will be validated by this action. Findings show that 83% are likely to visit a salon with a loyalty program. Do yourself a favor and let it work its wonders in your company. Such as when people are trying to locate the closest place that does eyelash extensions. Would they come to your salon if they knew how easy it was to locate you?
2. Offer a simple method of payment
Thankfully, making a purchase is much less complicated with the Maby app. It uses a protected channel to accept payments from various external systems. The solution supports multiple payment methods, including Stripe, PayPal, Authorize.net, etc.
Alternatively, you can give them permission to use any other reputable payment method of your choosing. One piece of advice is to prepay for all services, just in case the customers don’t show up on time. Let them pay in full or in half for their reservation if they make it online.
3. Create a Party for your Salon
Customers are an irreplaceable part of your nail salon’s success, so you should throw a party and invite them. You should also let them bring guests. Can you tell me how much this will cost? To be honest, I don’t think so. In this case, it would be preferable if the event was fun and they received prizes, refreshments, and care. Learn from their feedback and promote your salon to attract new clients. This method is guaranteed to yield results. Maby claims that there is a substantial benefit to attracting customers through word of mouth.
4. You shouldn’t just disappear after scheduling appointments.
Many salons fail to provide this crucial service. When customers leave a nail salon, the nail artists almost never remember to collect their contact information or follow up with them. Customers will return to the salon if they are happy with the services they receive there. It’s crucial to repeatedly invite people over, so it’s also important to remind them and keep in touch. Keep that in mind.
Conclusion
Your nail salon’s success is guaranteed to persist even as you grow. However, it is essential to take measures that will help keep customers coming back to the salon over time. When customers feel valued and appreciated, they are more likely to return. As a result, if you want 100% customer retention, you need to adopt the strategies Maby has been discussing.
To what extent do you implement Maby’s recommendations to boost your return clientele? Can you tell Maby more about the salon management system you’re employing? What are your thoughts on how this could benefit your salon? Feel free to share your thoughts on Maby.us with us.
