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Questions To Ask Your Google Ads Agency

by Uneeb Khan

Do you wonder what questions, if any? Your Google Ads Agency should be asking? We are here to assist you. The article video below discusses the 3 most important questions to be asked by your PPC Agency. It will help you ensure that your company is safe and well-positioned for long-term success via paid online advertising campaigns.

We discovered that your company could lose thousands of dollars per month by not asking these questions.

Question 1: Does your business have a Google Ads Account?

Google ads agency in Australia works with companies to improve the performance of their Google Ads account. We often find one common error: Most businesses do not have their own Google Ad account.

Your PPC agency is responsible for all data related to your campaigns, even if you don’t have your own Google Ad account. This could lead to your company losing access to very valuable data in the event that you choose to work with another agency or bring your Google Ads management back in-house. The fact that your company does not have past campaign performance data, such as keywords, ad copy, or search terms, will mean that your campaigns will need to be started from scratch.

Ask your agency: “Does your business own this advertising account? Or does the agency own it?” If the latter, we strongly recommend that you ask the agency for the transfer of account ownership to you and your company. The account can be operated by your Google Ads Agency, but you will not be able to change PPC agencies. All data, all performance history, and learning will be available to you.

Question 2: What Are Your Agency’s Google Ads Management Costs?

Google ads agency investigated the issue and discovered that the agency was spending on managing the ads.

They believed that they were getting worth of exposure. Ask your agency how much money is going to Google to show you the ads. The agency will charge how much to manage the ads.

Question 3: Who Actually Manages Your Ads, And Is This Person Google Certified?

It is common for agencies to outsource Google Ads management and other services to companies from other states or countries.

Google Ads may not have the right agency to manage your account if you don’t ask.

You should also inquire if the person handling your ads has Google certification. Google Certification means have they passed the rigorous tests and are they up to date on all industry standards.

To be honest with everyone, anyone could visit YouTube today. They would learn how to create a Google Ads profile, add keywords, how to add ad code to the account, and how they can get ads up and running. However, that does not make them qualified enough to run an effective Google Ads program that will impact your business.

Ask your agency these questions: Are you hiring an agency employee to manage your ads or outsourcing it to another company for ad management? Second is the person who manages my ads. Google certified

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