On December. 1, Leigh Gower became Dutch Bros Coffee’s first chief technology. The announcement came just three months following the time when the firm had announced its IPO at the New York Stock Exchange.
As Dutch Bros expands to new markets, Gower says her role within The company is to use technology to improve the user experience and the employee experience. She also wants to maintain the same culture of the company regardless of which region they go to. Dutch Bros expands.
Before assuming her position in Dutch Bros, Gower did 13 months as the vice president of technology at online jeweler the Blue Nile. In the past, Gower served as senior director of product and technology at T-Mobile and as an executive consultant for Slalom Consulting.
Gower spoke to Oregon Business about her new job, how technology is integrated into the company’s expansion plans, and how Dutch Bros can protect its customers’ and employees’ data from cybercrime.
Is There a Dutch Bros Straw Code?
There are whispers of a Dutch Bros Straw Code. The company has not yet acknowledged it. However, people have stated that it exists. You’ve probably seen people receiving colored straws when enjoying coffee in a cafe and wondered about the function of the straw. Here are some suggestions and more information on the code for straws. Here are some reasons to buy straws in white or colored. Could you find out more about them here?
It’s a technique used by employees to tell customers the secrets they have discovered. The straws come in a variety of shades, and each one has an individual significance. Most often, they will offer pink and yellow straws, but they can also be found in different shades. But, even though they’re not secret, some believe it’s a defiant method of interacting with customers.
Your job was announced shortly when Dutch Bros launched its IPO. Since you are Dutch Bros’ first CTO, What is your role when the company grows?
It’s impossible to go public as a company unless the technology is at the heart of your work.
As we look to expand to come, technology will need to play a larger role in ensuring that experiences are smooth and communication seamless. The mission I have been assigned is to preserve and protect Our culture while we become larger and expand the technology ecosystem surrounding our employees.
One of our society’s main tenets is that we love to be entertained. You can hear music when you go to the shop, and the baristas walk close to you, talk to you, and inquire questions about your day. We’ve observed that the main reason why many people return for more visits to Dutch Bros is because of the chance to chat with our baristas.
What is the role of technology?
My job is to help the team perform what they are best at. Technology within the shop can be made more efficient and automated within this tiny space so that our employees can concentrate more on the customer’s needs.
Additionally, HR has technology that employees can use to control their health benefits and their personal information for the company. These could be improved to provide lower friction for the end user.
If you’ve been an Apple customer, they’re extremely proficient in their interface and the best way to utilize apps to accomplish whatever you’d like. They can provide a simple user experience. Switch onto Android as well as Windows, and you have to struggle.
We’re looking to use technology as often as we can but in a manner that is never a hassle for our users.
