Home » How to Use Instagram Stories Games & Challenges to Grow Your Following

How to Use Instagram Stories Games & Challenges to Grow Your Following

by Junaid Awan

Social media engagement is a never-ending quest. But have you ever considered the power of Instagram Stories games and challenges? This interactive feature is an untapped gold mine for boosting your Instagram followers. Let’s dive into how you can use Instagram Stories games and challenges to grow your following.

Instagram Games and Challenges: The New Engagement Frontier

You’ve likely been tagged in an Instagram challenge or seen one of the countless games pop up on your feed. These are more than just passing fads. Instagram games and challenges have become a pivotal part of the platform’s engagement ecosystem. They’re about having fun, connecting with others, and, importantly, extending your digital footprint. So how can you craft your own games and challenges to increase your Instagram followers and give a chance to Instagram followers top providers like Instant-Famous.com?

Instagram games and challenges have indeed become a popular way of increasing engagement on the platform. They work by involving followers in a fun activity that motivates them to share and promote the content organically, thus extending the digital footprint of the original poster.

Creating your own Instagram game or challenge can be an effective growth tool, whether you’re a brand or an influencer. Here are some key strategies to consider when designing your own Instagram game or challenge:

Make it fun: The challenge should be entertaining and engaging for your audience. You need to think creatively and make it eye-catching and intriguing​

Keep it easy: Your challenge should be straightforward and not require too much effort to participate. The elements or props used should be readily available to your audience. Providing easy substitutions for elements can make your challenge more inclusive

Leverage trends: Utilizing current trends or popular topics can help to spark interest and attract more participants. If people are already invested in a topic, they’re more likely to engage with related content​

Call for action: Be clear about what you want your followers to do. Clear, concise instructions are crucial for getting your followers to participate and spread the word about your challenge

Brand your game: Make sure your challenge is branded with your logo and social handles. This ensures that when users share your content, it’s clear that you or your account is the origin of the challenge

Create a unique name and hashtag: A unique name and hashtag for your challenge can make it stand out and make it easier for you to track engagement and growth

Incentivize participation: Let your audience know what they can gain by participating. This could be anything from following select participants to sharing your favorite posts on your feed or stories, or even featuring them on your website

Unfortunately, I wasn’t able to find specific studies on this topic due to time constraints. However, there’s ample anecdotal evidence to suggest that these strategies are effective for growing an Instagram following and enhancing engagement.

As for examples, while I wasn’t able to locate specific examples within the time frame, the resources I found suggest that you can draw inspiration from popular, evergreen game ideas, like ‘Tag a Friend’, ‘Caption This‘, ‘Trivia’, ‘Polls’, ‘Fill in the Blanks’, and ‘This or That’ games. I recommend looking up these game types on Instagram to see how they are implemented by different accounts.

Crafting Engaging Instagram Games and Challenges

Fun is the Key

First things first, your game or challenge needs to be fun! It should be something that makes people smile, laugh, or feel good. It’s all about creating content that, as Marie Kondo would say, ‘sparks joy’. After all, who wouldn’t want to join in on the fun?

Simplicity is Golden

The most engaging challenges are those that are simple to participate in. Remember, the more complicated you make your game, the less likely people are to join in. Think of elements that are universally accessible and don’t create barriers to participation.

Ride the Trend Wave

In the fast-paced world of social media, trends can be your best friends. Whether it’s a viral dance, a popular hashtag, or a current event, incorporating trends into your games and challenges can significantly boost your reach and participation.

Don’t Forget the Call to Action

A game or challenge is incomplete without a clear call to action. Make sure you’re instructing your audience on exactly how to participate, whether it’s tagging friends, filling in blanks, or sharing on their own feed.

Brand It Up

One crucial aspect of your game or challenge is branding. Make sure your brand logo, colors, and style are reflected in your game or challenge. This not only improves recognition but also drives users back to your profile.

Unique Hashtags are Your Friends

A unique hashtag for your game or challenge can be a game-changer. Not only does it make tracking participation a breeze, but it also fosters a sense of community among participants.

Incentivize Participation

Last but certainly not least, incentivize your audience. Whether it’s a shoutout, a feature on your story, or a small giveaway, incentives can drive participation and make your game or challenge more engaging.


Instagram games and challenges present an unparalleled opportunity to connect with your audience, build your brand presence, and grow your Instagram followers. They provide a fun and engaging experience without coming off as overly promotional. Use the tips we’ve shared here to create your own engaging games and challenges and watch your Instagram followers grow!

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