Are you a business owner looking to expand your reach and grow your customer base? Then you need to learn how to create an effective local marketing strategy. These tips on How to grow your local business and be successful.
Here’s a list of steps to take if you want to be successful in growing your local business:
1. Establish Your Brand Presence
First and foremost, before you can begin promoting your business, it is important that you establish your brand presence. One of the ways how to grow your local business and be successful. This includes claiming existing profiles on popular local listing sites such as Google My Business (Google Maps), TripAdvisor, Yelp, etc., and creating profiles on social media platforms like Facebook, Instagram, Twitter and LinkedIn.
2. Build Local SEO Campaigns & Organic Rankings
Search engine optimization (SEO) is the process of optimizing web pages so that they rank higher in search engines like Google for particular search terms or keywords. When building a local SEO campaign, your goal should be to target keywords related specifically to the region where your business operates. For example “ roofer” instead of “roofer near me” which could bring visitors from anywhere in the area.
3. Utilize Pay-Per-Click Advertising (PPC)
Though organic rankings are great for cost-effective long term results they do take time while paid advertising is instant but expensive. Pay-per-click (PPC) ads are preferable when targeting specific keywords on search engine results pages (SERPs). Additionally, with PPC campaigns comes the ability for targeted geo locations and other metrics that make it easy for you to find customers in exactly the location(s) where you offer services.
4. Implement an Email Marketing Strategy
According to findings by Adestra – an email marketing solution provider – 73% of millennials say that email influences their shopping decisions more than any other form of communication or advertisement content delivered online or offline including direct mail, online display advertising or smartphone apps. This means that building an effective email marketing plan is essential when it comes to growing both engagement and sales of products offered by local businesses today.
5. Drive Online Reviews & Testimonials
It’s no secret today that reviews drive customers away if they see bad ones or draw them in if they see good ones about a company – even one located down the street from them! Try incentivizing customers who post reviews through loyalty programs as well as respond quickly when negative experiences occur; this helps reduce damage caused by poor communications when questions or complaints come up via digital channels about businesses owned locally and operated globally! Plus it helps build trust with potential consumers quicker than most other tactics listed above combined!
