Creating inbound marketing content is one of the best way to attract potential customers. The problem is that a lot of people don’t know how to create content that gets results.
In this article, we will walk you through some tips on how to create the best inbound marketing content for your business.
Content Marketing
One of the most important aspects of inbound marketing is content marketing. Content marketing helps you answer your audience’s questions and helps you build trust and relationships with them.
When done correctly, content marketing can be an extremely effective way to attract potential customers and convert them into leads and customers.
1. Content Marketing Basics
Though it’s becoming a very popular topic, it’s quite a wonder that content marketing isn’t more widely used on the Internet.
Simply put, content marketing is an online marketing strategy of creating and sharing valuable, hand-edited, useful content online. It’s basically a three-step process: create, distribute, share.
It can be completely effective with the right content and targeting your audience, which is why many marketers are using it for income generation.
For your online business, content marketing can become a winning strategy if you are able to use it effectively.
There is a difference between content marketing and content marketing strategy, and they are defined by three points: ‘targeted audience’, the ‘message’ and the ‘interaction’.
2. Discovering Your Prospects
Convert more prospects into leads or sales with top B2B and B2C customers that buy your products and services.
Predict
In our book, The Buyer’s Journey: Web to Cash, we offer detailed model of buying decisions and useful tools to predict which prospects will buy your products.
You can use them to prioritize your leads in order to focus on showing your best prospects what they need, when they just need it the most.
As some of you may know, having detailed buyer personas helps us be more effective with marketing content creating. The process of creating this information requires list generation and tracking, beginning somewhat from passive social media listening, which means we can start with Newsletter Opt in Forms or Upsells.
Then potential buyers respond to the newsletter and become subscribers. Patreon,Oktoput, and even Infusionsoft are the best solutions for your list management.
With a 30-day free trial, Onlinestorm features email auto-replies, autoresponders, conditional logic, no load, store & session data, campaigns, reminder/recall and sync. It’s a skill building software specifically engineered to help you gather prospect email addresses.
3. What Are the Essential Components of Effective Content Marketing?
Content marketing has three major components:
Analyze your target audience: Focus on finding out what is important and different about your supposed customer. The deeper you comprehend your customer, the better your conversion.
Create compelling content: the content is the most vital part of your inbound marketing efforts. Therefore, it should be your strongest marketing tool.
Promote your content: One of the best ways to promote your content is by using the right channels. You cannot afford to watch it sit forever on your website or just receive interest.
4. The Basics of Content Marketing
What type of content marketing should you create to have a productive return on the time and effort you invest?
There are three broad content types:
1. Informational content:
It is helpful to create content that educates about a subject or topic or knowledge. This isn’t a marketing content and shouldn’t be used for marketing of any sort. However, a well-optimized informational content can help search engine rank your website well, which can lead to more traffic.
2. Inbound content:
Inbound marketing happens when you send your prospect buyer to your website for informative or creative conversations. For example, a blog content is filled with a description of something a company offers. In this case, it’s advertisement.
This works because someone who will ultimately buy the product or service from a company read your blog content and browse your website before contacting you or doing whatever they have planned to do.
3. Outbound content:
This approaches customer service related issues. Here, you will send a message. Such messages could be advertising or informational content that includes offer-related information or even a gift card to encourage fans to connect with your business more.
The type of content you make depends on how you want to sell and how you want to reach out to your prospective customers.
5. How Generate And Spread Content Ideas If You’ll Be Doing Manuscript Copywriting?
Copywriters typically do more than just take a word count of each piece of copy they produce in order to decide how much space needs to be allocated to each word in order to optimize the content for each type’s search engine or social media results.
Copywriters tend to spend some amount of time researching their clients, their audience, and what’s happening in their very niche, and may even do some of this research through conversations and observations with peers. However, most of the content marketing materializes from influence.
Copywriters are very good at reading, so keep that insight in mind when creating a content outline for an inbound marketing campaign.
6. Best Practices for Writing Content Copy to Stand Out from the Crowd
The first step in creating good content is to find the right topics to talk about.
Similar to how you help customers navigate products more easily on your website using clear visual design, you should utilize the same idea behind content. Consumers will be able to navigate your inbound content more easily if it’s consistent with your brand standards.
So when writing about topics that aren’t the same as your brand’s voice, you risk confusing your audience and diluting your brand voice.
Selling stuff is all about people, and people respond differently to different topics.
Different day, different animal!
Some people respond best to zombie survival tips.
Some people like to hear about tax rates when stock markets tank.
Spend some time finding your voice and sticking to it, so no one gets confused.
