Currently, survival without smartphone applications is barely possible for people. The utilization of numerous categories of platforms is done by users, which includes ride-hailing, ticket booking, meal delivery, house-servicing, retail, etc. Super apps have gained tremendous demand among those types of solutions.
It’s because they receive different services under a single roof. According to 2022 statistics, the multi-services sector is expected to grow with a CAGR of 23.8% till 2028. It denotes tremendous future needs for super apps. There are many players contributing to a stable rise in the usage of multi-service platforms among users.
It includes Paytm, Careem, Gojek, Grab, Rappi, etc. But no other organization can give tough competition to Gojek, as it’s the oldest contender in a super app segment. Beginning from its initial phase of offering two services to currently providing 20 different facilities from a single app, the firm gained widespread popularity across several Southeast Asian countries.
The report of 2023 says that Gojek’s application holds about 38 million users across entire Southeast Asia. Thus, by witnessing heavy user traffic, you as a startup owner must be willing to know the particular business and revenue model for following them while creating a Gojek like solution. So, refer to both of them discussed in this post. It would help you with the same.
Business Strategies To Follow in an App similar to Gojek:
A business model is one to decide whether a solution will gain proliferated demands among people or not. It’s because the structure of a platform is described through it. It includes the features to be implemented inside, value propositions, numerous consumer acquisitions, several activities to be performed inside, and various such elements. But here, the value proportions for its stakeholders are described below:
Value Propositions:
- Users
- Store Owners
- Service Providers
Users:
Utilizing Numerous Services: Consumers can meet their needs by receiving access to a vast range of services from a single solution. They can confirm a specific service by selecting the shop of a particular business segment by analyzing their previous customer feedback and rating given to them.
Convenience: The users of a platform can finalize seeking any facility provided within an application at their fingertips without any hassles. They can book a service from any store across the town by entering their selecting their preferred delivery address and payment method. It provides them with the utmost comfort while finalizing a specific service by choosing from various payment gateways integrated inside. Furthermore, the consumers also get their services delivered rapidly in no time by ordering them from Gojek like a multi-service solution.
Store Owners:
Enhanced Profitability: Compared to the traditional approach, shop owners can earn a massive income through Gojek like applications. It is because they can run a hybrid venture through it by receiving orders online and offline, raising their profit margins considerably. In addition, they can also establish their enterprise in various locations to earn more money.
Solidify Online Presence: Using a solution like Gojek, you, as a startup owner, can create great demands for your enterprise among people. Effective promotions on social media can be made, as a majority of users are busy on social media most of the time. Merchants can market their business by uploading numerous images and videos regarding their venture, infographics of discount offers, and exciting deals on a selected set of services on social platforms.
Service Providers:
Adjustable Working Durations: The providers registered in an application can work on the basis of their availability. They can turn their availability on/off by utilizing a platform like Gojek. The service providers will get requests for order deliveries at specific addresses. Thus, the providers can work in their free period and earn additional income by utilizing a Gojek similar multi-service solution.
Optimized Navigation: Service providers are enabled with in-built maps, optimized to reach users’ preferred locations and complete the deliveries assigned to them. Furthermore, this facility helps providers arrive at the address entered by a consumer rapidly within minimal time. It’s due to the fact that they are provided with the shortest distance to the address of delivery through maps integrated into Gojek similar application, which assists in quickly accomplishing deliveries of services assigned to them.
Thus, by observing the value propositions of the business strategies of Gojek similar multi-service platform discussed above, you, as a startup owner, might be motivated to follow the business model while building a Gojek clone app through an app development company. It will help you efficiently fulfill the requirements of users. In addition, you can also earn a significant income through an application like Gojek, discussed in the following section.
Also Read: The Impact of Mobile App Development in Today’s marketplace
How Can an Enterprise Make Significant Money From a Gojek Like App?
The sources of 2022 say that a merger company between Gojek and Tokopedia(GoTo) earned revenue worth $300 million in 2021. Only the reason behind such earnings is its diversified revenue channels. As a business admin, you can also earn a large sum of money by implementing several revenue streams in your Gojek similar platform stated below:
Advertisements and Listings
Gojek’s similar solution allows you to earn significantly by posting advertisements in an application. The specific brand or company needs to pay a certain amount to you for advertising their firm or specific products within a platform. Moreover, as an entrepreneur, you can also charge for listing the names of organizations higher in suggestions displayed to users within an app. In short, priority lists and advertisements of registered ventures become one of the vital revenue strategies through a platform similar to Gojek for your enterprise.
Commission From Merchants
The vendors enrolled in an app are encouraged and supported by numerous facilities to stretch their enterprise’s profit margins considerably. In return, they need to pay a specific amount on completion of each order received through the platform to get such support from a solution similar to Gojek for their businesses to gain an upward push in the market. In this way, it turns out to be an essential part of revenue for your venture.
Commission From Providers
Providers registered in a platform are charged with the commission in a fixed percentage on earnings received from the completion of every order they have received from a Gojek similar multi-service application. But, in return, a solution provides them with numerous facilities such as flexible work timings, additional income sources, motivations, etc., and many more. Thus, deducting a fixed proportion amount from the payment received from every order accomplished so far is a crucial component of such a huge revenue source for your enterprise.
Commission from Customers
Consumers are charged with delivery tax and service tax on accessing any facilities provided to them from a single app and saving considerable device storage by avoiding the installation of numerous applications. The users of Gojek’s similar solution receive deliveries of services spontaneously at their doorsteps right from placing their order using a platform. In return, they need to pay nominal fees for gaining such facilities through an app which proves to be an essential revenue stream for your venture.
Final Verdict:
As a startup owner, you must be inspired by Gojek – a giant player in the super apps market and willing to develop an application similar to Gojek for your venture. So, you must have received a clear idea to implement the specific business and revenue strategies mentioned in this post. Implementing them while building a Gojek clone will help your enterprise to earn a considerable income.
