How Does Web Hosting Affect Your SEO Efforts
Websites are becoming an important factor in every organization due to the rapid growth of digitalization. Everyone desires their website to appear on the top page of search engine results. Regardless of the industry they are in or the size of their business. Google’s second page is the perfect place for hiding any website. Companies invest a lot of time and money into improving SEO to rank higher in search results.
Your website’s SEO is affected by a wide range of variables, and improving for each of them will need time. Additionally, it will take time to improve the website. But, a quick and responsive website is one of the elements that could boost your SEO right away. Today’s Internet users demand quick and reliable websites. So it stands to reason that search engines won’t display them. For good website experience you need to take the best web hosting service.
Web Hosting Factors That Can Impact SEO
These factors can have a variety of effects on SEO, so you should keep them in mind as you select a web host.
Website Loading Speed
The user experience on your website will be significantly affected by how quickly it loads. Users are likely to leave your website if it doesn’t load in two seconds, which will hurt your SEO. Nothing can affect the speed of your website as much as your web hosting service. Even if you reduce the quantity of media assets on your website or compress the photos.
We are all aware that page speed affects rankings. Although Google claims it’s a “teeny small” impact, it’s still unclear how significant it is; nonetheless, that is not the issue at hand.
Your speed can suffer if you choose a small web server without the bandwidth you need. Your choice of plan type is crucial in this situation as well.
You must choose between –
- Shared hosting,
- Virtual private server,
- Dedicated server,
- And cloud hosting service based on your website needs.
Based on what your website does and how much traffic & resources it requires, any of them may be excellent for SEO.
Using common Shared Hosting makes it very challenging to meet the 2-second target. If you want to increase the speed at which your website loads. You might think about using virtual private servers or cloud hosting. A website that loads more quickly will not only please its visitors but also significantly affect SEO.
Uptime
When dial-up and T1 lines were still common, we used to discuss this topic a lot with hosting.
With CDNS, redundancy, and services like Microsoft Azure or Amazon cloud services, it’s not really much of a problem anymore.
Yes, there are times when the internet and the cloud fall down in portions, and yes, you should choose a reputable host that will reduce your downtime. But these kinds of problems often only last a short while.
Server Downtime
This is an important aspect that can have a big impact on your website’s SEO. If your website experiences regular downtime then your web hosting service is unreliable. Your website’s performance will suffer from downtime. And this will impact on your SEO.
If your website is down, search engine crawlers won’t be able to find it when a potential customer types in a search term that is ideal for the products or services you offer. This will cause you to lose the aforementioned consumer and, more importantly, your website’s SEO.
Your website’s ranking will drop if it experiences frequent downtimes, which marks it as untrustworthy. You must therefore choose a web hosting service that is reliable and can guarantee 99.9% uptime.
Location
The location of your web hosting server used to not be important, but it may now significantly affect your SEO. Search engines now prioritize a website based on the location of the search query, because there are so many websites offering the same services but priority will be areawise. For example, if a search query is related to the UK then results are preferable from UK Website. Such a system does have a drawback in that customers from different countries might not be able to locate your website for the same terms.
These, yet, also have new opportunities for your company because you might concentrate on a specific area and make sure that you are rated higher. Additionally, the location of your server could affect how quickly the page loads. The longer it takes for a website to load, the farther away the users are from the server. Based on the user’s location, certain hosting companies do offer Content Delivery Networks (CDN), which guarantee that the speed of your website is unaffected.
Security
In addition to your website’s speed and dependability, security is another important aspect that will have an impact on its SEO. Sites with higher levels of security are increasingly being given precedence by Google and other search engines. An illustration of how important website security is for SEO is the fact that Google favors websites with SSL certificates. The safety of your website as a whole will depend heavily on the security elements that your hosting service provider provides. Always choose hosting service companies who have a solid reputation and offer the newest security measures. If your website were hacked, it might affect your search engine rankings over the long run.
Hosting Limitations
Some web hosting apply strange limitations. One of my clients uses a platform that prevents them from accessing their own.htaccess files. When, in theory, they should be able to do as many as they want, they are only allowed to conduct 1,000 redirects.
Setup the Search Console Tool’s Geo-Targeting
A great function of the Google Search Console Tool is geotargeting. Your server is located, the tool help in addressing the appropriate audience globally.
You shouldn’t worry about targeting the appropriate audience. If your website has a local domain like (.au, .co, .in, or.uk) because it ably do it automatically. But, if your domain is global, like (.com), you must specify the nation you want to target in the search panel.
If you don’t specify the target nation in the search console. Google will use the IP address to determine the location of the website, which can later cause problems. A worldwide domain can eventually target a particular nation by using a search console.
Conclusion
Your top priority should be to rank higher on search engines. It gives the intense competition that all businesses face today across all industries. There are many ways to increase your SEO, but most take some time to show any significant results. To secure results and web authority, companies do everything to improve their SEO. Firstly SEO-friendly web hosting can be finding a better hosting company. the goal of email
