Do you own a business on the web? Would you like it to evolve? That it attracts more customers? To achieve this result, it is essential to put in place an effective digital marketing strategy. How? By collaborating with web professionals, who have a perfect command of inbound marketing. Have you often heard of content creation freelancers without really knowing what they could bring to your business? Here are 4 reasons to call on them, if of course your goal is to become a successful web company …
1. The diversity of professions in content creation
In order to establish an effective content strategy, you can call on various freelancers, who will each have their own specialty. Regarding the creation of visual content, you can hire a graphic designer. Its role is to design communication media using graphics software. It produces layouts, logos or, as the name suggests, infographics.
If your company wishes to act directly on its communication and develop its community on the Web, the community manager is the person you need. Facebook, Twitter, Instagram and other social networks have no more secrets for him. Each post or story allows you to work on your brand image and build customer loyalty.
The editorial aspect is also to be taken into account in a content strategy. Then turn to a web editor. He writes various written content on the Internet. This can concern blog articles, site pages, product description sheets, video subtitles or eBooks for example.
It respects your values and your editorial line, while producing qualitative, clear texts without the slightest spelling error. Moreover, if it is formed inseam, it allows you to improve your natural referencing.
This opens the door for writers who can be versatile in their ghostwriting styles, use a variety of innovative techniques, and swiftly adjust to your shifting content requirements.
There are busy and slow seasons for businesses, and by outsourcing your content, you can easily change the number of freelancers you have on staff during slack periods.
2. SEO expertise, a real advantage for the company
An effective natural referencing must go through several editorial techniques. The freelance SEO expert masters the art of inserting appropriate keywords into a text. He also knows how to optimize images, take care of HTML markup, offer copywritten texts, or even increase the internal mesh of your website.
All these actions will allow you to have quality content, which will capture the attention of Internet users. This will encourage them to spend more time on your site, and therefore, boost your organic traffic. The SEO web editor monitors the results of your strategy using KPIs, or performance indicators.
Very often, he uses tools such as Google Analytics to find out the number of visitors, the conversion rate or simply the turnover generated. He is also able to carry out SEO audits, which will allow the content to be adjusted if necessary.
A good positioning in the SERP of Google will considerably increase your visibility as well as your turnover! Calling on an SEO web editor therefore brings you many advantages.
3. Inbound marketing: a strategy that attracts customers
Adopting a content creation strategy requires some organization. In order to save time, you can delegate this mission to a freelancer, an expert in the field. First, you must choose one or more objectives together. You must also define your persona, in other words your typical customer profile, in order to best target their expectations and needs.
The freelancer in content creation is then responsible for finding the appropriate topics, respecting the editorial line of the company. Setting up an editorial schedule is essential to organize publications, all that remains is to analyze the results. Inbound Marketing allows you to create a community with your customers.
They will recognize themselves through the values of your company. A relationship of trust will be established and will allow you to develop your notoriety and your brand image. This strategy will retain your customers over the long term, who will be happy to share your content.
You will then obtain backlinks, or external links, which will improve your natural referencing. You will also be able to develop internal networking thanks to your web editor. This powerful technique will increase the user experience and will also have an impact on your positioning in the Google results pages.
4. Freelance content creation: a profitable investment
Delegating certain tasks to a freelancer will save you considerable time. This will allow you to focus on other parts of your business. It is a profitable investment that will give rise to fabulous results for your business. As mentioned earlier, a content creation strategy will strengthen your reputation with your customers, and improve your Google positioning.
The rate for freelancers is not fixed. It takes into account several elements. In case you need a web editor, the bill will depend on the type of content requested, the number of words, the experience of the freelance and a possible specialization in SEO for example. The community manager, he will charge by the day, for small missions, or in the form of packages. Its price will also evolve according to its experience, but also to its locality.
You might be wondering how to find a quality content creation freelancer who will meet your needs? Again, you have the opportunity to save time. You can turn to sites that directly connect freelancers and companies. This is also the case of web who accompanies you in the realization of your projects, from the design of your content to their integration on WordPress.
As you will have understood, surrounding yourself with competent professional freelancers when opting for a content creation strategy is essential. They have the knowledge to drive your business to success. Some of them are also able to translate texts into several languages, which is a considerable asset if you have international clients.
You can call on these professionals from La Redact du Web and build your team now!
As you can see, choosing a freelancer to outsource your content development is highly advantageous for your business.
You won’t have to be concerned about the project flow getting disrupted, and your personnel will be able to continue concentrating on their responsibilities.
The selection process and setting up a method of communication with your freelancer will both be taken care of for you if you join The Hunt Agency’s exclusive network for your freelancing needs.
The Hunt Agency is here to support you at every turn.
Hire a skilled freelancer right away to complete your content quickly.
Additionally, it need some editing and editing work. Tight coordination is needed to organise communication according to various rhythms and profiles. If you don’t have the time, an experienced copywriter can assist.
It will be possible to anchor the visibility of your website in this information sharing on various levels and at various speeds. Allow him to organize your mailings, breathe new life into your prospect file, and control the timing of your mail!
You have a lot more flexibility when you outsource your content generation than when you hire or train a full-time, internal writer. You can choose several freelancers for various jobs based on the requirements of the assignment.
