If your phone repair shop isn’t doing as much business as you’d like, the problem is with your marketing outreach. With over 7 billion global smartphone users, there’s clearly a high demand for repair services, no matter which part of the world you live in.
But to increase your clientele, you don’t need to go as far as targeting every smartphone user. Instead, you need to know how to effectively capture the local market.
And there’s no platform better suited for this purpose than Instagram.
Why Instagram?
Despite the constant introduction of new social media platforms, Instagram is one of the most attractive for small businesses working on tight budgets.
This is because, apart from its over 2 billion monthly active users, Instagram is by far the best place to share a wide range of visual content — including photos, reels, live videos, and stories. Instagram’s business profiles also offer rich analytical data that helps you analyze campaigns and refine future content.
The platform allows you to schedule posts with a third-party tool, encourage user-generated content, and increase conversions using features built into the app. But, most crucially, it helps you target very specific users based on geography, or interests, ensuring that your marketing strategies always remain cost-effective.
To see all these benefits, here are four strategies you can employ today.
- Craft More Valuable Content
While SEO practices are effective at getting your website to reach a wider audience, platforms like Instagram follow a slightly different formula.
According to Instagram chief, Adam Mosseri, the algorithm favors engagement above all else, with shares being the most crucial metric when it comes to improving reach. As a result, businesses who share valuable content will have the best results.
As the owner of a phone repair business, this shouldn’t be too much of an ask. Smartphone users are always looking out for tips to help improve the lifespan of their batteries, protect their phone from extreme heat and cold, and keep their screens intact. By sharing your expertise with your audience, you’ll likely see a huge uptick in shares, and — as a result — a boost in visibility and conversions.
To get a better idea of what content works, and how to craft visually appealing posts, check out this comprehensive list of customizable phone repair flyer templates.
- Set Aside a Budget for Paid Ads
Instagram allows businesses of all sizes to promote their posts with just a click of a button — and very little investment.
Once you’ve implemented a content strategy geared towards increasing shares, you can leverage this feature to target more specific audiences with each post. The platform allows you to boost viral content to certain demographics, in specific locations, and across a wide range of interest groups.
Moreover, it isn’t that expensive, either. Instagram allows you to choose between a few budgeting options — including daily or lifetime budgets, cost-per-click billing, or cost-per-impression billion. This allows you to adjust spending depending on performance — and not waste money gambling on hits and misses.
- Collaborate With Influencers
Influencer marketing has soared to new heights over the last decade or so — with some of the world’s most prominent brands choosing Instagram reach over celebrity outreach.
Apart from offering increased visibility for your brand, influencers can also add to the credibility of your businesses — as they are far more likely to be trusted by consumers than other forms of paid advertisement. In fact, one study says consumers are 69% more likely to trust an influencer they follow over messaging directly coming from a brand.
The only question is thus, which influencer do you partner with?
On Instagram, you can look out for reviewers of phone gadgets, professional phone gamers, iPhone photographers, the options are endless. Only remember that the influencer must have a dedicated following, share the same values as your store, and be given the freedom to craft content that they believe works best with their audiences.
- Embrace the Multimedia Revolution
While posters and flyers are still one of the most effective ways to increase a brand’s visibility, Instagram allows businesses to experiment with several different formats to increase their reach. Stories, for example, are a great way to update your followers on new discounts, offers, or deals, while reels can be a promising way to showcase the quality of your work, your expertise, or even how clean your shop is. A live-video, meanwhile, is a heavily underutilized tool that can be seriously effective at announcing new services, a new location, or anything else that requires immediate attention.
As a small business, your best bet would be to come up with a social media strategy that employs a mix of all these formats — as it can all result in a serious visibility boost.
If you’re struggling to figure out how to maximize your Instagram video strategy, check out this useful article that helps you create better reels.
If you’re, instead, struggling to keep up with limited design experience, check out PosterMyWall. This resource allows business owners with limited budgets and less than ideal marketing experience to create content that works in minutes. It has a library of over a million templates that’ll help you appeal to any kind of target audience.
