According to the latest report by IMARC Group, titled “Customer Experience Management Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” offers a comprehensive analysis of the industry, which comprises insights on the global customer experience management software market trends. The report also includes competitor and regional analysis, and contemporary advancements in the market.
The global customer experience management software market reached a value of US$ 9,768.0 Million in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 23,431.8 Million by 2027 exhibiting a CAGR of 14.10% during 2022-2027.
Customer Experience Management Software Market Overview:
Customer experience management (CEM) software for managing the customer experience (CEM) is a computer-based tool used by businesses to track and monitor client responses. Additionally, it helps firms get important input they can use to boost client engagement with their brand. CEM software has a wide range of applications in the retail, healthcare, media and entertainment (M&E), and banking, financial services, and insurance (BFSI) sectors as a result of these advantages and the global digitization that is occurring at a rapid pace.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Customer Experience Management Software Market Trends and Drivers:
One of the main factors fueling the market expansion is the growing adoption of a customer-centric approach by companies as a result of the increased competition. In addition, a number of technology developments and the incorporation of cloud computing and advanced analytics with CEM software are driving up product demand.
Moreover, the growing consumer interaction with multiple platforms like mobile apps, websites, and chats, has increased the need to collect customer reviews on a unified platform. As a result, CEM software is widely utilized to determine and cater to the needs of the customers, which is positively influencing the market growth.
Furthermore, the increasing investments from venture capitalists, rising mergers and acquisitions (M&A), and the growing digital customer interactions are some of the other factors creating a positive market outlook across the globe.
|Customer Experience Management Software Market Report Scope|
|Market size value in 2021||US$ 9,768.0 Million|
|Market forecast in 2027||US$ 23,431.8 Million|
|Growth Rate||CAGR of 14.10% from 2022 to 2027|
|Base year for estimation||2021|
Global Customer Experience Management Software Market 2022-2027 Analysis and Segmentation:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Adobe Inc., Avaya Inc., Clarabridge (Qualtrics International), International Business Machines Corporation, Medallia Inc., NICE Ltd., Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., Tech Mahindra Limited, Verint Systems Inc. and Zendesk.
The report has segmented the market on the basis of region, component, touchpoint, deployment mode, organization size and industries.
Breakup by Component:
Breakup by Touchpoint:
- Call Centers
- Social Media Platform
- Web Services
Breakup by Deployment Mode:
Breakup by Organization Size:
- Large Enterprises
- Small and Medium-sized Enterprises
Breakup by Industries:
- IT and Telecommunication
- Media and Entertainment
- Government Sector
Breakup by Region:
- North America: (United States, Canada)
- Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America: (Brazil, Mexico, Others)
- Middle East and Africa
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Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022- 2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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