What kinds of video content should you post for your brand or business?
At Content Puppy Productions, we create all kinds of videos in all kinds of formats for our clients (just what you’d expect from a Corporate Video Production Company.
So if you’re looking for ideas, check out this list–the top 9 most popular types of business video in 2022:
#1 Explainer Videos
According to an industry survey from Wyzowl, Explainer Videos were the most popular type of video posted last year. Explainer videos are short, online marketing videos used to explain a product or service.
They can be animated graphics, live action, or a combination of both.
A Corporate Video Production Company (like Content Puppy Productions) can help you figure out what type of explainer video is right for you, and right for your budget.
#2 Social Media Videos
The second most popular type of video posted last year was Social Media Videos. These are the types of videos you see on Facebook, Instagram, Twitter and LinkedIn.
They’re usually short (30 to 45 seconds) and entertaining. They’re also a great way to connect with people and expand your customer base.
One important thing–the most effective social media videos don’t try to sell anything. They’re not TV commercials. They’re designed to generate clicks and shares.
If you need help figuring that out, it’s one of the Charlotte Creative Video Services we offer.
#3 Presentation Videos
Presentation Videos have grown more popular the last couple of years, mostly due to the COVID pandemic.
A lot of sales presentations shifted from face-to-face meetings to online Zoom meetings. And as a result, more companies started thinking beyond the usual powerpoint slides.
Presentation Videos explain product features and benefits but also add emotion through the use of music, graphics, customer reactions, and more.
#4 Video Testimonials
It’s no surprise that Video Testimonials scored high on the list of Top 10 Business Videos, because testimonials are one of the most effective types of content.
It’s human nature–people naturally believe unbiased third parties much more than they believe corporations and advertising agencies. It’s the same reason so many consumers read reviews on Google and Yelp before making a purchase decision.
The key to a great testimonial is relatability. It has to be told in a way that connects with people.
#5 Video Ads
While it’s true Testimonials may be more believable, advertising messages are still an effective way to communicate. That’s why Video Ads are still #5 on the Top 10 list.
You see Video Ads everywhere, from commercial breaks on broadcast and cable TV, to pre-roll ads on YouTube, to hyper-targeted OTT messages on streaming services like Hulu and Roku.
Here’s the rest of the list:
#6 Sales Videos
Sales Videos are a lot like advertising, but are usually longer than 30 seconds. They’re usually seen on company websites or sent out in company email blasts.
#7 Product Demos
Product Demonstration Videos are usually seen on company websites or on e-Commerce landing pages. They can go a long way to closing a sale.
#8 Teaser Videos
Teaser Videos are like movie trailers. They whet the consumer’s appetite with a “coming soon” type message.
#9 Training Videos
The last two types of video on the Top 10 list are both byproducts of the pandemic. With more employees working remotely, companies are using video to onboard new hires and train their employees.
Content Puppy Productions
This Top 10 List was put together by Harry Hayes, founder and owner of Content Puppy Productions, a North Carolina video production agency.
If you need help creating your video content, you can contact Content Puppy through their website at contentpuppy.com.
