While the web is constantly expanding, content is multiplying at full speed. Today there are 170 new sites per minute. This net boom, which is not new, is accompanied by a host of “new professions”. Among them, is that of SEO web editor? The hundreds of thousands of web pages that appear daily must be visible to be useful. And this is precisely the role of the SEO web editor: to optimize sites and web pages to improve their referencing. Do you still find that a bit vague? We go into more detail later in this article so that the job of SEO web editor has no more secrets for you.
What is the role of the SEO web editor?
A plural profession
Knowing how to communicate on the web is not something innate and it is often interesting to be accompanied fos digital communication. The SEO web editor is a person trained in web trades. As his name suggests, he is an SEO and natural referencing specialist. The term SEO (Search Engine Optimization) means in good French: optimization for search engines.
The role of the SEO web editor is therefore to write optimized articles, in order for them to be understood by search engines. Because when we talk about SEO, that’s what it’s all about: understanding what Google (which represents 94% of observes) expects from a website. Queries placed in strategic places and a coherent internal mesh are elements that search engines reward. The SEO web editor must perfectly master the art of Wikipedia page writing service to please Internet users and be understood by algorithms.
With this knowledge, he will be able to put in place methods and strategies so that sites and web pages appear in a good place in the results of search engines. To do this, it has a range of tools to use on its clients’ sites to improviser presence on the net.
It’s all about visibility
Now that we know the role of the SEO web editor, it is important to understand the impact of his work for a company. It can be of paramount importance because competition is fierce on the web today. Everyone has their own website, so standing out and standing out from the crowd is crucial.
It’s all just a math story. Being visible means:
Accumulate more clicks;
Generate more traffic on its site;
Increase the number of potential customers.
It’s as simple as that and we’ll see how the SEO web editor can go about achieving these goals.
The SEO audit of editorial content, the basis of the work of the SEO web editor
The purpose of the Editorial Content SEO Audit
The SEO web editor has many levers to increase the visibility of his client’s site. His first action will generally be to do an SEO audit of the editorial content of the target site. This audit will have several goals and will:
To better understand the marketing objectives of his client and his activity;
To know the behavior of the site (its traffic, the gateways to the site, the requests that work, etc.);
Assess the market and understand where the customer stands in relation to the competition;
To control the correct structure of the site and the web pages;
To check if the fundamentals of SEO are well applied (presence of incoming and outgoing links, analysis of keywords, spelling, syntax, etc.).
Actions to take
After the audit, the SEO web editor will see more clearly on his client’s site more and will be able to identify the room for improvement to increase traffic. It is according to this last criterion that the web editor can define the actions to be taken. They are multiple and each of them should have the effect of increasing the visibility of the analyzed site. At the scale of the latter, the editor will have an impact on the improvement of the internal linking, will analyze the non-relevant pages to modify or delete, and will optimize the images. These actions will make the site more efficient and therefore better indexed by search engines.
Relevant keywords placed in the right places;
In the same vein, the optimization of each web page will be beneficial to the referencing of a site. The SEO web editor will ensure, among other things, the presence:
Impactful Meta descriptions;
Own URLs;
Functional internal and external links.
So many assets that will send a message of reliability and performance to search engines.
Finally, the user experience (UX) being increasingly valued by Google and its equivalents, the SEO web editor will ensure its proper application. Airy paragraphs, images that bring real value to the content, or an intuitive mobile version are strong points for any article dedicated to the net.
The fruit of the web editor’s work is not necessarily immediate and is built over time. His role is multiple and his impact on his client’s site can be major. It must operate many levers that involve a multi-scale approach. It is an actor that it is important to have by your side if you try the adventure of the web. You now certainly see more clearly the role of the SEO web editor. To complete your reading on the subject, do not hesitate to consult Olivier Andrieu’s book Successful web referencing, which is regularly republished and updated.
