SEO-related jobs keep emerging day by day, especially in Australia, and due to the popularity of this job field, more and more people get invested in various SEO matters. Expert or novice in the field of SEO, you ought to master how to optimize image SEO in alt text and title text to attract better rankings and improve your image search results. Learning how to do the optimization is not an easy task, but not a complicated one. What you have to focus on is to always prove your image with good alt attributes, and then take things to a whole other level from there. This is due to the fact that alt text tends to strengthen the message of your articles with search engine spiders, resulting in maximally improving the accessibility of your website. Hence, if you are eager to find out how to optimize image SEO in alt text and title text, here is all you need to know.
What is alt text?
There are numerous companies that perform Search Engine Optimisation, which became a booming job prospect, especially in Australia. However, to become better acquainted with it you need to either hire professional SEO from Sydney or learn all the aspects related to optimizing image SEO. Starting with alt text for instance. The alt tag is used by screen readers to read and understand the context of an image, to help them discover what an image shows and what its purpose is. All images should have an alt text to know and understand exactly what’s the image about.
What is the title text?
In SEO, the title attribute is shown as a tooltip when you hover over the element. Very often, experts don’t seem to find the use to add the title attribute, they are usually more vital for people who use a mouse. If you need the information that’s conveyed by the title attribute, you had better use it as plain text. However, search engines cannot read the image without an “alt tag” and text explaining what the image is about so in important cases you may also need the text. If you are using title text, your text needs to describe what the image is about and use up to 10 words or less.
The use and purpose of alt text in SEO
After clearing out the basics, the time has come to well upon the actual usage and purpose of alt text in SEO. There will be images that have a purpose for which you then use the alt text, but at the same time, there will be those images that don’t. Design images should be in your CSS and not in HTML, and very often you should merely give them an empty alt tribute like:
<img src=”image.png” alt=””>
The images with no purpose or the empty alt attribute help the screen readers to skip over the image. When you look at Google, you will notice that all of Google’s articles about various images have the heading “Use descriptive alt text”. This is because Google gives a high value on alt text which help it relate to the surrounding text. When you want to determine what is on the image and also to see how it relates to the text, you want to give it a purpose. Afterward, you can easily connect at least one image with an alt tag that contains your designated keyphrase.
Keyphrase in image alt attributes
When you add images to your post, you make it invigorating and enticing, and by adding alt text to your image you prove users with a clear textural description of what’s on the image. Using a specific keyphrase in image alt text can be utterly useful if you wish to sell a product or to find something. For instance, if you happen to use an image of a specific product, first and foremost you must use the full product name, the product ID in the alt tag, and a keyphrase to make it easily found. What’s more, try to change the image file name to adapt it to the picture precisely so that the image and text would clearly show or be descriptive of what’s on it. Lastly, make sure that you create practical, information-rich, and clear content when choosing alt text, and above all, ensure that the keywords you chose are appropriate for the image, text, and content. Otherwise, they might appear as spam.
Where to write alt text for image
After you have comprised the things you need to do, you have to see where to specify your image’s alt text. Almost all website platforms let SEO experts enter the specific alt text for each image you wish to upload, so there won’t be any problem with that, you only need to see where you would enter it. You can upload the image into a WordPress page or post very easily, simply log into your WordPress website and enter the image alt text when you see the “Attachment Details” panel on the right when you come to the Block Tab on the sideboard. Next, you can also enter alt text for Squarespace, but you have to keep a watchful eye there because entering the text could depend on the type of block you are using. All in all, there shouldn’t be any problems as long as you follow the rules.
The “rules”
To get things straight, the easiest way to perform this type of image optimization is to go to WordPress, set a title of the image, and write a text, and an alt attribute. A rule of thumb suggests not leaving the alt attribute empty, but rather taking some time to craft a proper alt text for your image. The second “rule” implies keeping alt text to less than 17 words. Also, try not to stuff alt text keywords but rather be specific and clear. Always have in mind what you want for the end-result. It would do you good to write a short description of what is exactly shown in your image and to keep it concise and natural.
Here you had a good overview of how to optimize image SEO in alt text and title text. Label the image, insert the text, and add an alt tag, and you would surely be on your way to scoring fantastic SEO results.
