When it comes to marketing, there are many digital levers to hoist a business to the top of its success! Precisely, inbound marketing is a formidable effective communication strategy to attract new customers. The design-copywriting is an integral part of this non-intrusive method for the prospect. His goal? Provoke emotions in your target audience through the power of words! Only, the Editorial seduction remains an art that cannot be improvised.
Boosting a sales page or making a slogan memorable must be part of a digital ecosystem entirely designed for your persona! What if persuasive writing was the missing element to the exponential growth of your company? Find out why using copywriting for your business can multiply your sales and boost your profitability!
What is copywriting?
The technique of copywriting, also called design-writing, is the art of convincing through the use of words. This particular method of writing consists of drawing the reader to oneself, without seeking him in an intrusive way. In a digital communication strategy, persuasive writing is a really powerful tool! He is able to propel the destiny of a brand through the production of engaging texts, which mark the spirits and challenge the reader.
You must succeed in creating emotion in the prospect. In this way, he will feel concerned by your message and will end up buying your product. However, knowing how to play with words is not necessarily innate and it involves several subtleties to master in order to excel in advertising copywriting.
“You sell with emotion, but you justify a purchase with logic. – Joseph Sugarman, author and famous copywriter.
Create a digital ecosystem that converts through copywriting
As an entrepreneur, your image on the Web must be taken care of in a global way, especially when you know that 74% of Internet users pay attention to the spelling of the articles they read. Whether you are a baker or a chartered accountant, the more you use the web to establish your marketing action plan, the more you increase your chances of increasing your visibility. Ideally, you have at least one account on social networks and an online site with the guide of social media verification agency, which can have a blog following a precise editorial line. Moreover, the design-copywriting intervenes in each part of your virtual universe to hook the prospect and convert him into a customer! To do this, give dynamism to your texts and find powerful slogans!
Online marketing requires a consistent digital tree. Using copywriting for your business is therefore wise in your communication strategy to optimize your results. | Credit: Apixaban.
Using copywriting for your business means getting more qualified leads
Converting is good, but converting prospects who are really attracted to what you are selling is better! Qualified leads are precisely potential consumers and customers who are really interested in your product. You then use copywriting to naturally select prospects and increase customer loyalty. Indeed, your goal is not to please everyone, in which case, you risk not pleasing anyone. Determine your marketing persona (target audience), in order to adapt your vocabulary and your mode of communication. You must succeed in seducing with striking and targeted phrases. An asset favorable to the development of your company!
Boost sales to generate more revenue with a content marketing strategy
The ultimate goal in using copywriting for your business is still to boost your sales! Properly applied, based on the basic needs of your persona, you will allay their fears about buying the product or service, so that they take action. The most important? Put yourself in the customer’s shoes as much as possible to be sure to best answer all their questions. As a result, your copywriting will make them want to buy, reserve or download your product, thus actively contributing to the growth of your business!
“The secret to success, if it exists, is the ability to put yourself in another person’s shoes and see things from their point of view as well as ours. – Dale Carnegie, best- selling writer, author and copywriter.
Handling the art of incentive writing also means investing in your brand image
To capture your prospect’s attention, give them a reason to care about your brand, rather than someone else’s. Use writing using design-writing techniques to impose your universe, your style and your values! Indeed, today the offer greatly exceeds the demand. It is therefore more difficult to choose. This is also why outbound marketing (a method requiring the prospect to advertise or canvass to generate sales) is no longer enough. Our world has evolved and with it, our way of consuming…
Mastering the design-editing to make your business work is then formidable to support your brand image, as well as to engrave in stone the identity of your company! In this sense, the AIDA formula (Attention, Interest, Desire, Action) is at the center of this approach. It lays the foundations of the route to be taken by a lead to convert him into a customer.
This path must be traced in a subtle way for the magic formula to reveal its power to erase your persona’s fears and commit them to action! By the way, did you know that personalized Calls to Action (CTA) cause 202% more conversions than the classic “learn more” or “read also”? That’s what this HubSpot article tells us.
Effective copywriting: examples of impactful messages?
Starting with a sales technique supported by copywriting means choosing upstream the emotion that you are going to try to arouse in your audience. For some, humor is the key to conversion, as in this example from the Buzz man agency, concerning the promotion of the Citroën Ami in 2021:
“Yes, it looks like a toaster. That’s why you can buy it at Darty. »
This hilarious advertising slogan was able to provoke a flood of reactions resulting in a remarkable marketing success. Sometimes turning the truth into self-mockery is very entertaining, and therefore impactful!
In another equally compelling style, Nike stands out with a specific purpose. He seeks to convey motivating and inspiring messages for his audience, such as in an advertising campaign featuring a man running in New York:
“Most heroes are anonymous. »
The sports brand conveys values around the effort required to succeed in any discipline, as much as in life. Moreover, its name is inspired by the goddess Athena Nike, embodying victory in Greek mythology. Thus, you see that according to your deepest aspirations, you can find your own way of shocking the spirits, because there are thousands of them!
The Nike brand logo is inspired by the wings of the goddess Athena Nike, a victorious symbol. | Credit: Apixaban
Communication media that only ask to use the power of words
When you have the soul of a good copywriter, your creativity can be exercised in many media. To use this art of writing to sell in your content marketing strategy, you can copywriter:
- catchy article titles that encourage the click;
- your slogan;
- the texts under your posts on social networks;
- your flyers, brochures, business cards;
- a frighteningly convincing sales page;
- high-performance product sheets for your e-commerce site;
- newsletters taking the reader on a virtuous sales funnel;
- the opt-in (contact form) of your online site with a personalized CTA to collect email addresses, etc.
As you can see, persuasive writing can apply when you are looking to boost your company’s visibility online, or not!
It is the first campaign born from the meeting between Fred & Farid Group and Martini. A provocative marketing move assumed! | Credit: Apixaban
Train in copywriting to become a serial seller!
Convinced of the importance of an attractive pen to attract your marketing persona and accelerate the growth of your company? So, you will need to find a professional who can use copywriting for your business! In addition, if you do not want to hire a designer-copywriter, you can train to master French-style design-copywriting. This investment may only make your professional activity more attractive, and therefore more profitable! Any last advice? Whatever you decide, try to get closer to ethical copywriting. Don’t try to generate negative emotions in your prospects, and presto, voila!
