The events of a couple of years ago are beginning to influence the design spaces today, and graphic designers should be aware of some of the trends that have emerged from those events. Some examples include the Black Lives Matter movement and others.
The Black Lives Matter movement started in 2013 as a response to police brutality against African Americans. This movement gained popularity through social media outlets like Facebook and Twitter, and it was fueled by protests across the country. The protestors demanded justice for those killed by police officers.
In 2016, there were many protests across America in response to police brutality against black Americans. This movement was also fueled by social media outlets like Facebook and Twitter, but it did not have as much impact as other movements such as Black Lives Matter Movement did.
A number of factors have influenced the design space in recent years, including the global change in climate and politics. These events not only change things in the design world but also in corporate America and marketing as well.
Due to a growing trend of utilizing branded memes and vivid colors for their campaigns, many different brands are now incorporating these elements into their marketing strategies. While we can expect more interesting developments in the design space in the year 2022, some common graphic design trends will remain largely unchanged throughout the next 12 months.
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Graphic Design Trends for 2023
As highlighted earlier, there are several events that have changed the dynamics of the overall design space. More brands now embrace these trends in their design as a way of keeping up with current trends. The following are some of the graphic design trends you will find around today:
Inclusive Visuals can help promote diversity.
Graphic design trends have become more sophisticated over the years. They range from showcasing humanity and its diversity to promoting social causes. This is why we included it as the first graphic design trend on our list.
Today, businesses use different types of illustrations and icons to reflect the diversity in their audience and workforce. There is much content on the internet today illustrating how diversity enhances design, business practices and overall success.
In 2020, racial reckoning led to the need for diversity and inclusion in design. As a result of this year’s movements, many brands realized the importance of including representatives from different groups—especially race—in their strategies.
Companies today commonly show how many people are working for them, as a way of showing inclusion in their marketing campaigns. The importance of creating visual content that covers for a different audience cannot be overemphasized. Even leading social companies like Slack and Trello have adopted this graphic design trend.
Data visualizations can be fun and engaging.
Data visualization has become a growing graphic design trend that has been seen in different fields, including marketing and healthcare. Data visualizations help to simplify things significantly.
In the healthcare field, data visualization helps doctors to understand the data more easily than reading through charts or tables. This helps them to make decisions faster and save their time from going through an endless list of numbers.
In business, data visualization can help companies to get more customers by showing how they feel about their products or services. It also helps them to understand what their customers want so they can give it to them in a way that they like best.
Data visualization is not just limited to healthcare and business; it can be used in any field where there are numbers involved. For example, if you are looking for an apartment then you can use data visualization techniques to find out what type of house fits your needs based on your budget and other factors like its size etc.
Companies today use data visualization to represent their information in a way that is fun and engaging.The goal is to make sure your audience can interact with your brand in a meaningful way. The more interested they are in what you have to say, the more likely they are to try it out for themselves.
Bold backgrounds create a sense of depth.
Over the past few years, muted colors have become more popular in graphic design. However, as of 2023, designers are starting to use brighter and bolder colors.
This is because muted colors are all about simplicity and subtlety. They can be hard to see from afar, so you have to be up close to spot them. But when you’re looking at something that’s as bright as possible—like a neon sign—you can see it from far away!
I think this trend will continue in 2023 because it’s a more fun way of showing off your work than just using muted tones. And I think it’ll become more popular because people like bright colors; they just don’t know how much they like them yet!
Bold colors can be used in creative ways, such as accenting certain aspects of your design. If you are looking to stay up to date on the latest graphic design trends, consider the use of bold colors.
Colorful illustrations and icons
Designviva provides you with tips and examples of the next graphic design trend which involves the use of colorful illustrations and icons. People from across the world tend to accept it when implemented on graphic designs.
The use of icons has become so popular that some companies have even started creating their own. The most popular examples include Uber, Airbnb, and Instagram. These companies are able to use icons as an effective tool to attract new customers who want to use their services.
Another reason why this trend is so successful is because it caters to everyone’s needs. No matter what your age or gender identity is, you can still find an icon that appeals to you better than another one might not do so well for you personally. This makes it easier for everyone involved in this industry to find something they like more than another person would like theirs because they know how they feel about certain things more than other people do because they know them better than anyone else does because they understand them.
Entrepreneurs can use colorful icons and illustrations in a wide variety of ways to convey a message, depending on their level of creativity.
Serif fonts are the most common type of font used in print.
In 2021, serif fonts re-emerged as a popular typographic trend and by 2022, they had become an essential element in graphic design. Serifs have been used for centuries, but these days they have become more refined and elegant than ever before.
However, a closer look at the font reveals that it’s not just another modern design. Serif fonts, which are reminiscent of handwriting, have become popular in recent years because they have a certain charm and style. They can be used for brand identity and information delivery.
Memes with brands
Memes are an important part of today’s social media culture, as they allow users to share and consume content in ways that are more engaging than traditional, text-based posts. At any given time, you can find memes shared by different people on different social media platforms. Some resonate with a large audience while others only reach a small subset of people.
Memes are a popular graphic design trend. They’re interesting because you can easily combine them with other graphic design trends we highlighted earlier.
Quotes
Next, consider the use of quotes. One thing to note about these trends is that they are cyclical in nature, as trends that were popular at one time can rise again at any time.
Quotes can be used to enhance the style of your design. Fortunately, there are many quotes that you can use to make your design visually appealing. To ensure that you are strategic with how you use quotes in your design, read the following tips.
Social Screencaps
When you look at most brands’ social media accounts, you’ll notice that they share the same types of content over and over again. However, it’s important for each platform to have its own voice and appeal. The challenge with this is that it’s not easy to create multiple contents for different channels.
To achieve this, brands need to be able to share posts across the different channels and come up with a strategy for doing so. The best way to go about this is by using social media screencaps.
This trend involves taking screenshots from one platform and posting them onto another. People love the trend, and even big names apply it nowadays. Basically, it involves taking a screenshot from one platform and posting it on another.
Parametric pattern generators
As one of the top trends in graphic design, patterns have been a staple in designs since they were introduced. This is a great way to break through solid colors and also add visuals to make the background look visually appealing. In twenty-three years from now, designers will continue to use patterns even more than they do today.
Parametric patterns are intricate geometric structures in which the morphs are dependent on their respective positions. They come with styles that are based on parametric equations, which illustrate pathways of continuity and discontinuity in space. The patterns are mostly based on geometry, and they give a sense of movement in some cases.
Conclusion
Graphic design trends for 2023 will be influenced by the global pandemic. Among the key things to note is that these changes are a result of political, social and economic upheaval caused by the pandemic.
Over the past few years, many important events have changed the way brands view their customers and present themselves. These changes have resulted in new challenges for both brands and their employees.
